Find the Right MR Partner

Who We AreTouchstone Research is a trusted global leader in market research, delivering cutting-edge consumer insights through a diverse range of services. With over 35 years of experience, we specialize in addressing complex business challenges, uncovering market opportunities and driving strategic growth. Our innovative research programs and custom methodologies empower brands to make data-driven decisions with confidence.We act as an extension of your team, offering tailored solutions, seamless collaboration and unparalleled expertise. Whether you're seeking qualitative depth, quantitative rigor or the latest in AI-driven tools, Touchstone delivers the insights you need to succeed.What We OfferOur comprehensive services are designed to meet your unique objectives, with full-service and flex-service options tailored to your budget:Quantitative Surveys – Actionable insights from robust data collection and analysis.Qualitative Research – In-depth exploration through IDIs, UX testing, Focus Groups, Discussion Boards, Diary Studies, and more.Online Panels and Insight Communities – Agile, ongoing research platforms for continuous insights.UX Research – Optimize user experiences with cutting-edge usability testing and journey mapping.Participant Recruitment – Rigorous, in-house fieldwork and recruitment services to ensure top-quality respondents.Innovation-Driven ToolsWe bring unparalleled precision and security to your research through proprietary tools:Secure Content Testing (SCT): Advanced watermarking technology ensures robust protection for sensitive content, from media to product concepts.Dial Tester: Real-time feedback for content, allowing you to identify key moments and refine with confidence.AI-Driven InnovationAt Touchstone, we embrace the transformative power of AI to revolutionize market research. Our AI-powered solutions enhance efficiency, scalability, and the depth of insights.Conversational AI Surveys – Chat-based surveys that mimic natural conversations, combining qualitative and quantitative research.Augmented Sampling – AI fills data gaps seamlessly, enabling faster studies and hard-to-reach demographic coverage.Our ExpertiseOur team of 40+ expert researchers offers unparalleled industry and audience expertise.Industries ServedMedia and EntertainmentTechnologyYouth and FamilyUXEducationConsumer Packaged Goods (CPG)Sports, Wellness and FitnessToys and GamingFood, Beverage and RestaurantRetail and ApparelHealthcareSpecialized AudiencesChildren, Teens, and Gen ZCreators and InfluencersMulticultural AudiencesB2B ProfessionalsProprietary PanelPolls COPPA-certified Youth and Family Research PanelGlobal audiences via a worldwide partner networkWhy Choose Touchstone?Unmatched Data Quality: Multi-layered quality control systems certified by industry leaders, including Imperium and Sentry.Best-in-Class Data Security: SOC 2 Type 2 compliance, CPRA and GDPR adherence and active participation in the Data Privacy Framework.Global Reach: Research coverage in over 60 markets, powered by local expertise and a seamless global network.Our LocationsHeadquartered in New Haven, Connecticut, Touchstone Research has teams across the U.S., including Los Angeles, Austin, Denver, Chicago and Florida, with strategic partnerships spanning the globe.Let’s Redefine Insights TogetherTouchstone Research is more than a research firm; we are your partner in navigating complex markets and driving meaningful results. With an unwavering commitment to excellence, innovation and collaboration, we deliver insights that empower your brand to stay ahead of the curve.

Think Group is an Austin-born company created in 2007. We are a full-service market research firm with our in-house team of experienced recruiters.  Think Group is uniquely qualified to manage marketing research projects from design through reporting for both qualitative and quantitative studies anywhere in the U.S. Our staff has decades of experience in full-service research and provides insightful and actionable findings that help clients grow brands.We can incorporate and tailor any setup for your focus groups in our spacious, state-of-the-art focus group rooms with large viewing rooms with comfortable tiered seating, including separate client and participant entrances. We also recruit nationwide and host and manage your overall project in multiple cities online or in person.

Focus Groups, IDIs and Hybrid methodologies in-person or virtual. The Research Group has an established reputation for integrity and creativity! MBE Certified.The Research Group’s breadth of category experience, perpetual learning practices and creative, customized approaches are industry trademarks. Loyal clients rely on our ability to be agile and challenge the status quo. Engaged in moving knowledge forward in the healthcare, consumer and government contracting industries, our researchers bring the most current intelligence to every project.In-Person Focus Groups, Listening Sessions and RoundtablesIn-Depth InterviewsEthnographiesUX Customer and Patient JourneysGallery EvaluationsAd LabsDigital/Online/Virtual ExpertiseFocus Groups and In-Depth InterviewsBulletin Board/JournalsWeb Usability EvaluationsMobile Diaries / JournalsSocial Media MiningOnline PanelsMobile Application EvaluationsSecondary ResearchTrend Identification AnalysisCompetitive Category IntelligenceData MiningOnline SurveysMall / Event InterceptsTelephone SurveysThe Research Group is extremely proud that world-renowned health care institutions, government agencies, CPG and pharma companies value our contributions to their work.Barbara Gassaway, Founder of The Research Group, is one of the nation’s leaders in market research. Among other accolades, Barbara is a contributing author to Journal of Market Research, RIVA Trainer, recognized as One of Maryland’s Top 25 Businesswomen, Capitol Region and State of Maryland Top 100 MBE and former Vice Chair, Board of Directors, Y of Central Maryland and identified by the Market Research Bulletin as one of the 20 Researchers You Need to Know. Her stellar leadership skills, remarkable insight and unrelenting stamina drive the mission of The Research Group. Barbara was appointed to Maryland’s Department of Health by former Governor of Maryland, Larry Hogan.

The Martec Group is a full-service global market research and consulting firm celebrating 40 years of market research excellence. Martec provides business-to-business and business-to-consumer research solutions supported by a range of qualitative and quantitative intelligence offerings to suit your strategic needs. Martec offices are located in Chicago, Detroit, Frankfurt and Shanghai. From these global offices, Martec supports a vast array of industries, technologies and markets including: Healthcare/Life Sciences, Automotive/Transportation, Chemicals, Building Construction, CPG, Advanced Technologies, Private Equity, Financial Services, Franchising and Food/Nutrition.

The Logit Group is an innovative, technology-driven research execution company. We’re a team of holistic research practitioners and aim to add value for our clients through expert-level insights across a full range of methodologies. Our proprietary online platforms and call centers can handle research engagements of all sizes. We work quickly, efficiently and are focused on quality, all at competitive prices. At Logit, we have a firm conceptual grasp of what research is and where the space is headed, and we always strive to get the job done right, on time and on budget.

The Harris Poll is a global market research and advisory firm helping business leaders navigate disruption with confidence. In a market defined by economic volatility, AI acceleration, and increasing pressure to consolidate vendors, Harris delivers strategic intelligence that combines rigor, speed and relevance.Built on more than six decades of measuring societal sentiment and consumer behavior, we go beyond basic data delivery. Our work fuses methodological precision with strategic consultation so you not only understand what’s happening but also what to do next.With global reach in over 100 countries and the backing of the Stagwell network (NASDAQ: STGW), The Harris Poll empowers Fortune 500s, disruptors and public institutions to make high-stakes decisions around:Corporate reputationBrand researchThought leadershipOn-demand insights Navigate the now. Shape what’s next.Learn more at www.theharrispoll.com.

The Focus Room has been specializing in U.S. nationwide qualitative recruiting for 30+ years. Our senior-level recruiting team and project managers are experts at making sure you have tech-savvy, articulate, high-quality and enthusiastic respondents nationwide, verified to participate in all industry platforms and in-person locations. Our wide range of experience and our expert internal recruitment team provides valuable insight into the U.S., Canada, and the U.K. markets, giving us the edge needed to fulfill your research objectives and exceed your expectations. 

The Farnsworth Group is a full-service qualitative and quantitative custom research firm serving manufacturers, retailers, dealers and distributors in the building products, hardware, home improvement and lawn and garden industries for nearly 40 years.Building products manufacturers and suppliers trust us to gain deep insights in their customers’ behaviors, brand and strategic opportunities/risks.Our deep category expertise and long-standing experience with both Consumers (DIYers) and Professional Tradespeople deliver actionable insights that drive measurable market performance.Core capabilities include:Customer Usage, Attitude and Behavior ResearchBrand Health ResearchProduct Development ResearchMarket Sizing ResearchWe help clients solve critical business challenges across four primary areas:1. Understand Customers and Unlock Growth:Identify high-potential customer segments, premium trade-up opportunities, replacement triggers and category expansion paths. Understand shifting demand between DIY and professional channels and the impact of emerging trends.Quantitative and qualitative methodologies include:Market Sizing Analysis: Combines primary surveys, client data and secondary sources to size current and/or total addressable market (TAM)Customer Segmentation: Quantitative surveys and qualitative interviews to profile and group customers by needs, behaviors or attitudesAttitudes and Usage Exploration: Uncover category sentiments and behaviors, measure purchase drivers and track trendsOpportunity Mapping: Uncover jobs-to-be-done via qualitative and measure via quantitative to reveal “white space” and priority segments for growthQuestions we help anwer:Which customer segments are most likely to trade up to premium products?How do emerging lifestyle trends (e.g., energy efficiency, wellness, design aesthetics) shape demand?Where are opportunities for category expansion/adjacent product adoption?How is demand shifting between DIY and professional installation channels?2. Strengthen Brand Position:Determine which attributes drive awareness, preference, loyalty and repeat purchase. Evaluate perceptions of quality, innovation, value, sustainability and reputation across key audiences.Quantitative and qualitative methodologies include:Brand Health Tracking: Ongoing wave-over-wave tracking of KPIs (awareness, usage, satisfaction and NPS) to capture trends and impacts of brand activitiesCX Tracking and Touchpoint Analysis: Qualitative and quantitative research to map how well your brand delivers on expectations at key moments of truth (e.g., sales interactions, service support, digital presence)Brand Satisfaction and Loyalty Drivers: Multivariate analysis to identify what truly drives loyalty and repeat purchase and advocacyBrand Portfolio Architecture Strategy: Survey customers to determine the optimal structure of brands within a portfolio, especially supporting mergers and acquisitionsQuestions we help anwer:Which brand attributes most influence choice and loyalty among key decision makers?How do perceptions of quality, innovation and value differ across audiences (DIY, pros, specifiers)?How do marketing investments (ads, digital, sponsorships) translate into brand awareness and trust?What differentiates top-performing brands in customer satisfaction and repeat purchase? 3. Optimize Products and Innovation:Pinpoint the features and claims that drive purchase and satisfaction. Uncover unmet needs and customer trade-offs between cost, performance and aesthetics.Quantitative and qualitative methodologies include:Concept Screening and Validation: Monadic or comparative surveys to determine acceptance, appeal and improvement areas for product ideasFeature Prioritization: Identify which product features or benefits drive the most preference, satisfaction and differentiationPricing and Value Analysis: Reveal price elasticity and the ideal price-feature combinations to maximize adoption and marginLine Optimization: Determine the optimal product mix to maximize customer reach and minimize cannibalizationPackaging and Messaging Testing: Test alternative packaging, claims or marketing messages for clarity and impact at shelf or onlineQuestions we help anwer:What product features and performance claims most drive purchase and satisfaction?Which pain points or unmet needs create opportunity for innovation or line extension?How do performance expectations vary by project type, budget level or geography?What are the tradeoffs customers are willing to make between cost, performance and aesthetics?4. Enhance Channel and Go-to-Market Strategies:Map buyer journeys across retail and digital channels. Assess pricing, promotions, merchandising and service impacts on conversion and loyalty.Quantitative and qualitative methodologies include:Path-to-Purchase and Journey Mapping: Qualitative interviews and/or quantitative surveys to capture the steps, influences and pain points in the buying process.Channel Selection and Satisfaction: In-store shopper missions and surveys to understand how and why customers choose and rate distribution channels.Go-to-Market Optimization Analysis: Integrate survey data with sales and channel performance to refine distribution, sales coverage and partner strategies.Distributor Experience Assessments: Evaluate dealer perceptions of your brand to optimize brand support and performance improvements. Questions we help anwer:How do customers research, compare and purchase products across channels?What in-store and digital experiences most influence conversion and loyalty?How do pricing, promotions and availability shape retailer or distributor preference?How can messaging and merchandising be tailored to different buyer journeys and decision points?Get Strategic Insights from Advanced Analysis TechniquesWe apply advanced analytics, segmentation, conjoint, driver modeling, forecasting and optimization to link insight to action. Our approach guides product, pricing, portfolio and go-to-market decisions to maximize growth, ROI and competitive advantage.

The Directions Group is a strategic insights firm helping businesses grow, innovate and differentiate themselves in the marketplace through our integrated intelligence framework – allowing us to find connections that others miss.Our integrated intelligence framework synthesizes sources, including primary research, client data, empathic insights, predictive analysis and more into a single, strategic view of your customer and market. Advisors curate the information into a decision-ready narrative that helps businesses anticipate challenges, strengthen customer connections and differentiate their brands.Human Understanding - We specialize in deep and empathic exploration of human behaviors and motivations.Business Insights - We are expert at extracting differentiated, intelligent insights from data that drive real world decisions.Strategy and Planning - We anticipate future challenges, predict market influencers and help our clients forge a clear path forward.

CRG Global is a vertically integrated company that has demonstrated its dedication to the Market Research Industry over the past 34 years. We have evolved and continue to differentiate ourselves from our competition by recruiting experienced industry professionals committed to research method optimization and continually reinvesting in technologies and infrastructure to ensure that we provide our clients with state-of-the-art facilities and research capabilities. We are the ultimate one-stop shop for your research needs with 15 U.S. test studios, over 500,000 active members in our U.S. online panel, and global partners in over 50 countries. Our U.S. resources combined with our international partners give us reach across the globe in a wide range of categories, including fragrance, health and beauty, food and beverages, household appliances, electronics, and more. CRG Global specializes in central location testing, home use testing, and mobile research. We offer advanced technologies such as our new Survey Passport mobile data collection application, eye-tracking equipment, qualitative IDI software, laptops/tablets for large session and offsite testing. Select test studios include sensory booths, fragrance evaluation rooms, commercial and residential test kitchens, laundry rooms, and spacious focus and viewing rooms.Why Choose CRG Global Inc?We are industry leaders in Quantitative research, with expertise in product testing, design execution, and uncovering insights. With both online and offline expertise, we regularly craft a custom data collection approach that allows CRG to execute quality data collection on the toughest projects. We have developed and implemented intricately detailed data collection protocols to provide the highest level of credibility, reliability, and accountabilityWe have a high-quality online panel with almost 500,000 respondents in the US. Most respondents are recruited from our mall or gateway locations. Our response and participation rates, especially in more “task” related projects, are well above the industry average. We offer a step above in Qualitative research. The CRG senior research team has a history of success in partnering with clients to create and execute innovative and new research methodologies both online and in-person. This provides deeper insights into consumer habits, emotions, and daily routines. We have varied experience with projects in an offsite location (e.g., beach, restaurant, bar, model home, etc.) or an on-site location that is set up to simulate a specific user experience (e.g., bar environment) with the objective to gather consumer perceptions, behaviors, and attitudes in a setting that closely simulates a “real-world” user experience.We can leverage both our in-person mall recruiting and online recruiting capabilities to execute your project in the most optimal manner. Following CRG’s ongoing commitment to deliver the highest quality data, we utilize our Confidata QA (CQA) application in projects programmed internally. The CQA program monitors and measures interview quality in real-time. In addition, before a respondent is confirmed for participation, a mobile re-contact through our CQA process is conducted for respondents to verify their qualification and agreement to participate. These re-contacts are managed from our corporate offices.What We Offer At CRG Global Inc?Data Collection Solutions: Agile data collection technologies and practices with the ability to execute using the most complex programs. Our inventory of tools includes over 400 tablets/laptops for in-person data collection, Survey Passport Mobile App offering video IDIs as stand-alone or part of an overall project, and our own eye tracking equipment. Test Studios: Our Test America division is comprised of purpose-built consumer test studios with fully equipped test kitchens, accommodating client viewing rooms, spacious focus rooms, sensory evaluation rooms for fragrance testing, and laundry facilities. They are strategically positioned in high-traffic retail locations throughout the United States, giving us unparalleled access to the American consumer across the United States. Project Management: Our experienced project managers work directly with your team across domestic and international markets to monitor daily field production, provide actionable solutions to issues in the field, and collaborate with data processing to ensure delivery timelines are met.Data Processing: Our experienced data management team works with you to meet all your processing and analysis needs.Reporting and Statistical Analysis: Our team of senior analysts and statisticians are adept at data visualization and uncovering actionable insights.Product Procurement and Distribution: We offer product sourcing and fulfillment services throughout the U.S., managed by our dedicated warehouse.

CSS/datatelligence is part of the CRG Global portfolio of companies, a leader in providing consumer and sensory guidance to the research industry for over 35 years. CSS/datatelligence has demonstrated its dedication to the Market Research Industry by differentiating ourselves in the following ways:A team comprised of experienced industry professionals, committed to research method development and best practice execution across qualitative and quantitative methodologies.Ability to leverage quantitative, qualitative and hybrid methodologies to build research programs from concept to product launch to marketplace sustainability.Professional researchers to blend sensory protocols and practices in your product development process.Full-service market research capabilities using systematic quality controls and communication.Continual reinvestment in technologies and infrastructure to ensure that we provide our clients with state-of-the-art facilities and research capabilities, while at the same time offering unequaled cost saving opportunities arising from working with a single, vertically integrated supplier. We have recently added gaming and prediction techniques to our portfolio.Our U.S. capabilities coupled with our international partnerships provide a global reach and enable us to conduct projects with project management, operations, analysis & reporting all based in the US.CSS enjoys becoming partners with our clients. We work as an extension of our clients’ research teams, offering as much or as little is needed, depending on their specific research needs. We excel at full-service research – from product design all the way through ending analysis and recommendations. However, we are also happy to provide only the data collection piece and let our clients’ teams run with the data, or even take client internal study data and analyze the results. We are agile, flexible, and love sharing our expertise with our clients!INDUSTRY EXPERTISEBeauty | Beverage/Adult Beverage | Consumer Package Goods | Customer Experience | Health & Personal Care | Fragrances | Oral Care | OTC Health Care | Pet Care | Restaurant/Food Service | RetailRESEARCH SPECIALIZATIONSProduct Optimization and Innovation: Idea & Concept Screening | Product Testing | Sensory/Guidance Testing | Early Trier Research | Legal Claims Validations | Claims EffectivenessShopper/Trade: Path-to-Purchase | Packaging & Shelf Designs/Merchandising | Pricing Strategies | Mystery ShoppingNICHE AUDIENCES Affluents | Hispanics | Multi-Cultural Consumers | Mature/Seniors | Gen Z & Millennials | Luxury Shoppers | Salon Experts

Since its establishment in 1957, Taylor Research has continually upheld a legacy of unparalleled expertise, professionalism, and unwavering commitment to quality. We recognize the fundamental importance of securing top-tier respondents for the success of your project. With over six decades of industry experience, Taylor Research possesses an exceptional level of proficiency, meticulous attention to detail, and a comprehensive approach that consistently delivers results of exceptional quality, surpassing your every expectation.From consumer and medical recruiting to B2B and low-incidence targets, we have you fully covered. Our research facilities stand as a testament to our dedication, embodying professionalism, modernity, and adaptability on a national scale. By cultivating an environment that puts respondents and clients at ease, we foster open, productive, and seamless conversations. With three expertly designed research suites, each equipped with dedicated discussion/interview rooms and observation areas, we ensure the utmost comfort and convenience throughout the research process.Moreover, our state-of-the-art CLT room boasts 20 cutting-edge testing stations, while our versatile test kitchen readily accommodates a diverse range of requirements. Allow us the opportunity to demonstrate why the industry has relied upon us for over six decades.