The Research Group, Inc.

Focus Groups, IDIs and Hybrid methodologies in-person or virtual. The Research Group has an established reputation for integrity and creativity! MBE Certified.The Research Group’s breadth of category experience, perpetual learning practices and creative, customized approaches are industry trademarks. Loyal clients rely on our ability to be agile and challenge the status quo. Engaged in moving knowledge forward in the healthcare, consumer and government contracting industries, our researchers bring the most current intelligence to every project.In-Person Focus Groups, Listening Sessions and RoundtablesIn-Depth InterviewsEthnographiesUX Customer and Patient JourneysGallery EvaluationsAd LabsDigital/Online/Virtual ExpertiseFocus Groups and In-Depth InterviewsBulletin Board/JournalsWeb Usability EvaluationsMobile Diaries / JournalsSocial Media MiningOnline PanelsMobile Application EvaluationsSecondary ResearchTrend Identification AnalysisCompetitive Category IntelligenceData MiningOnline SurveysMall / Event InterceptsTelephone SurveysThe Research Group is extremely proud that world-renowned health care institutions, government agencies, CPG and pharma companies value our contributions to their work.Barbara Gassaway, Founder of The Research Group, is one of the nation’s leaders in market research. Among other accolades, Barbara is a contributing author to Journal of Market Research, RIVA Trainer, recognized as One of Maryland’s Top 25 Businesswomen, Capitol Region and State of Maryland Top 100 MBE and former Vice Chair, Board of Directors, Y of Central Maryland and identified by the Market Research Bulletin as one of the 20 Researchers You Need to Know. Her stellar leadership skills, remarkable insight and unrelenting stamina drive the mission of The Research Group. Barbara was appointed to Maryland’s Department of Health by former Governor of Maryland, Larry Hogan.