Touchstone Research

Who We AreTouchstone Research is a trusted global leader in market research, delivering cutting-edge consumer insights through a diverse range of services. With over 35 years of experience, we specialize in addressing complex business challenges, uncovering market opportunities and driving strategic growth. Our innovative research programs and custom methodologies empower brands to make data-driven decisions with confidence.We act as an extension of your team, offering tailored solutions, seamless collaboration and unparalleled expertise. Whether you're seeking qualitative depth, quantitative rigor or the latest in AI-driven tools, Touchstone delivers the insights you need to succeed.What We OfferOur comprehensive services are designed to meet your unique objectives, with full-service and flex-service options tailored to your budget:Quantitative Surveys – Actionable insights from robust data collection and analysis.Qualitative Research – In-depth exploration through IDIs, UX testing, Focus Groups, Discussion Boards, Diary Studies, and more.Online Panels and Insight Communities – Agile, ongoing research platforms for continuous insights.UX Research – Optimize user experiences with cutting-edge usability testing and journey mapping.Participant Recruitment – Rigorous, in-house fieldwork and recruitment services to ensure top-quality respondents.Innovation-Driven ToolsWe bring unparalleled precision and security to your research through proprietary tools:Secure Content Testing (SCT): Advanced watermarking technology ensures robust protection for sensitive content, from media to product concepts.Dial Tester: Real-time feedback for content, allowing you to identify key moments and refine with confidence.AI-Driven InnovationAt Touchstone, we embrace the transformative power of AI to revolutionize market research. Our AI-powered solutions enhance efficiency, scalability, and the depth of insights.Conversational AI Surveys – Chat-based surveys that mimic natural conversations, combining qualitative and quantitative research.Augmented Sampling – AI fills data gaps seamlessly, enabling faster studies and hard-to-reach demographic coverage.Our ExpertiseOur team of 40+ expert researchers offers unparalleled industry and audience expertise.Industries ServedMedia and EntertainmentTechnologyYouth and FamilyUXEducationConsumer Packaged Goods (CPG)Sports, Wellness and FitnessToys and GamingFood, Beverage and RestaurantRetail and ApparelHealthcareSpecialized AudiencesChildren, Teens, and Gen ZCreators and InfluencersMulticultural AudiencesB2B ProfessionalsProprietary PanelPolls COPPA-certified Youth and Family Research PanelGlobal audiences via a worldwide partner networkWhy Choose Touchstone?Unmatched Data Quality: Multi-layered quality control systems certified by industry leaders, including Imperium and Sentry.Best-in-Class Data Security: SOC 2 Type 2 compliance, CPRA and GDPR adherence and active participation in the Data Privacy Framework.Global Reach: Research coverage in over 60 markets, powered by local expertise and a seamless global network.Our LocationsHeadquartered in New Haven, Connecticut, Touchstone Research has teams across the U.S., including Los Angeles, Austin, Denver, Chicago and Florida, with strategic partnerships spanning the globe.Let’s Redefine Insights TogetherTouchstone Research is more than a research firm; we are your partner in navigating complex markets and driving meaningful results. With an unwavering commitment to excellence, innovation and collaboration, we deliver insights that empower your brand to stay ahead of the curve.