Find the Right MR Partner

Australia's largest independent research company covering media, consumer and business.

Our mission is to offer unparalleled insight into what the world thinks. ||Our innovative solutions help the world’s most recognised brands, media owners and agencies to plan, activate and track their marketing activities better. ||With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks. ||At the core of our platform is an ever-growing source of consumer data that has been amassed over our twenty years of operation. We call it Living Data. All of our products and services draw upon this detailed understanding of our 20 million registered panel members to deliver accurate, actionable consumer insights. ||As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the second most quoted market research source in the world. ||YouGov. Living Consumer Intelligence.|

PROVIDING PRAGMATIC AND TRUSTED INTELLIGENCE, NOT JUST DATA||Specialists in customised solutions, we fuse primary and/or desk (secondary) research methods with data analytics and market/marketing intelligence.||We focus on building long-term partnerships and are not afraid to challenge the status quo.||With a specialist focus on niche, professional, technical and specialist audiences, including:|- Business to Business|- Industrial|- Trade|- Government|- Customer|- Employee|- Association/Member|- Stakeholder||Utilising:|- Qualitative, Quantitative, Hybrid (qual + quant)|- Mystery shopping|- Desk research|- NPS®|- VOC|- Dashboards|- Segmenter®|- Smart technology|- API/FTP (to integrate with client databases)|- AI||We provide the full range of traditional research (eg. CX, EX, UX, Brand, CVP, Positioning, Comms Optimisation), but also ...|- Market/industry evaluations|- Research audits (incl. for legal purposes)|- Acquisition/due diligence research|- Commercialisation research

The Research Agency (TRA) is a market research agency in Sydney, Melbourne and Auckland. Since 2007, we have partnered with local and international clients on projects of all scales and complexity.||Most market research tells you what's easy to measure – the insights in plain sight. The art is in knowing what to look for and how to interpret it. We layer cultural strategy, behaviour change, brand, communications, customer experience and innovation with advanced technology to reveal the uncommon truths driving behaviour. You get insights your competitors miss and findings specific enough to act on. This is the art of knowing people.||TRA Brand Tracking:||By layering strategic insight, cultural context, and brand theory, we extract value from data that tech alone can't uncover – transforming brand tracking from knowing what is to understanding what could be. You have always-on access through self-service dashboards and Arti, our generative AI assistant.||Recent recognition: 2025 Winner Excellence in Global Research (ESOMAR) | 2024 Research Agency of the Year (B&T Awards, Australia) | 2024 AFR BOSS Most Innovative Company – Professional Services | 2023 Market Research Agency of the Year AU/NZ (Campaign Asia)|

The Evolved Group delivers data driven insights through a unique combination of state-of-the-art technology and strategic consulting. ||Core areas of operation:||HumanListening - An AI-powered, enterprise-grade insights platform in the cloud for organisations relying on continuous insights about their markets, customer experiences, and employees. Powered by Conversational AI, where automated ‘chat’ augments or replaces traditional surveys with a fluid and natural language driven respondent interface. Human Listening has a suite of integrated applications to capture, analyse and share insights from conversational AI chats, traditional surveys and ingested of operational data. ||Evolved Thinking - Our strategic consultants are experts in research design & analysis, used to identify and act upon commercially valuable opportunities. We apply qualitative and quantitative methodologies to deliver data driven advice, including strategic market research; management of Customer Experience, Employee Experience and Brand tracking insights programs; data science and AI services including automation, modelling, marketing science, text analytics, machine learning and deep learning services.||Evolved Communities - Evolved Communities was designed for brands wanting meaningful and authentic feedback from their markets to drive better experiences, develop products and test ideas. It includes a suite of engagement tools, including embedded Conversational AI and text analytics to engage wit

McNair yellowSquares are a full service research firm, with our own call centre, online facilities, face-to-face interviewing, qualitative recruitment, moderation and a highly accomplished consulting team offering reporting, presenting, training and workshops.||We have no preference for one research method over another ensuring we always recommend the most effective and appropriate method or combination of techniques for our clients’ requirements. We consider our research design and process to be transparent enabling our clients to comprehend and replicate. We are experts in sampling and response rate management, recruitment services and data collection.||McNair yellowSquares has the capability to conduct quality research utilising any method or blend of methods for any audience at any time. McNair yellowSquares specialises in research amongst difficult to reach communities or markets including children and teenagers; Farmers; Small and Medium Enterprise Owners; Medical, C-Suite as well as research about communications, product and concept testing, social, medical and health. ||McNair yellowSquares is one of the leading Australian research groups conducting all types of media, social and marketing research. Our history goes back to the beginning of modern Market Research in Australia when Bill McNair initiated the first radio audience studies in 1934 and formally registered The McNair Survey in 1944.

At HumanListening, we believe that behind every statistic lies a unique human story. Our mission is to reveal these lived human experiences at scale, to go beyond obvious answers and discover valuable and impactful insights about your audience.We are the leading AI platform for qualitative at scale, uniquely integrating qualitative and quantitative insights across the insights value chain. Designed for both corporate brands and agencies, HumanListening has an integrated suite of applications that span every research need including surveys, qual AI chats, advanced analytics, data management, dashboards and reporting.Key FeaturesQual AI Qualitative at scale. Qual AI replaces or augments your traditional surveys with human-like conversations and powerful text analytics tools. Conduct thousands of qualitative discussions, in a fraction of the time and cost. Our built-in AI analytics instantly summarize both AI and traditional qualitative data, identifying themes, sentiment, emotions and surfacing commercially valuable opportunities.Quantitative Surveys Design and launch surveys with user-friendly drag-and-drop functionality and templated question types. Easily integrate Qual AI chats within your surveys and use our embedded tabulation and dashboarding tools to generate insights in real-time.Online CommunitiesCreate your own digital hub to test ideas and learn from your consumers. Recruit and manage with high levels of automation and minimal effort. Choose from a variety of activities, including quick polls, discussion boards, surveys and Qual AI chats, to research new trends or test ideas in real-time.HumanListening transforms your research game by transcending traditional methodologies through the integration of qualitative and quantitative insights. Our dedication to understanding the human stories behind the data ensures that you make informed, impactful decisions.

Displayr: The Complete AI-Powered Analysis and Reporting SolutionDisplayr is the only tool you'll ever need for data analysis and reporting—easy for novices and powerful for experts. Seamlessly connecting your data, analysis, visualizations and reports, Displayr streamlines your workflow and enhances insights with ease.AIDisplayr leverages advanced artificial intelligence (AI) to help market researchers spend less time processing data and more time extracting insights. Whether it's automatically tidying up variable labels, classifying text data or even writing custom code, Displayr's AI capabilities are designed to make analysis faster and more effective, without sacrificing accuracy.Conjoint Analysis Understand customer preferences and optimize product offerings with built-in choice modeling. Create experimental designs, analyze conjoint data and create simulators. Estimate any one of the key choice models, including HB (recommended), latent class analysis, multinomial logit and multi-class HB - all within Displayr.Data Crosstabulation Displayr lets you create crosstabs fast. Whether you need one single crosstab or one thousand, Displayr automates the process so you can cut your analysis time in half. You can also apply statistical tests, automatically delete uninteresting crosstabs and export to PowerPoint as editable charts.Statistical AnalysisFor those needing automated statistical analysis, Displayr has every technique you need to extract insights from your data fast. Displayr looks at all the properties of your data – sample size, weights, data types, variable set type – and automatically chooses the most appropriate test. Unlike other platforms, Displayr's statistical tests are designed for survey data, meaning they work with weights.Text AnalyticsText analysis in Displayr is seamless and AI-powered. With a single click, automatically categorize text responses, perform sentiment analysis, translate across multiple languages, or extract key entities. For greater accuracy, you can train Displayr's machine learning models to understand the nuances of your data. New text data is automatically assigned to existing categories, making updates effortless. Automated reportingProfessional-quality reporting is fully integrated. Write reports directly in Displayr while analyzing data, and everything updates automatically when new data is available. Reports can be exported to PowerPoint, Excel, PDF, or as interactive dashboards and web pages. Create stunning dashboards with interactive filters and visualizations, empowering viewers to self-serve insights. Build once and update forever—your entire analysis, text coding and visualizations will refresh automatically.Data visualization With over 100 customizable charts and graphs, Displayr transforms any dataset into a compelling visual story. Whether you prefer point-and-click simplicity or advanced R-based customizations, Displayr adapts to your workflow. Add interactive features to enable deeper data exploration and ensure your charts update dynamically when data changes.TURF Analysis Whether you're a beginner or an advanced user, Displayr has everything you need to do a best-practice TURF in a matter of minutes. Identify the ideal combination of products, messages, or features that maximize reach and appeal, then automatically visualize the results and share the findings.With Displayr, working with survey data can be easy. It's the all-in-one app to connect your data, analysis, visualizations and reporting - giving you enhanced insights and meaningful results.