Find the Right MR Partner

Strategic marketing research and consumer insights consultancy.

WHYFIVE with offices in Belgium, UAE, KSA and Qatar supports companies in their Marketing Strategy. |Not based on gut feel or superficial data, but on real human insights.| |Based on fundamental diagnostic research, WHYFIVE brings objectivity, clarity and depth around the board table. So that you as a decision-maker gain profound understanding before making business-critical decisions. ||Our Insights team is highly specialized in identifying the WHY behind human behavior. We investigate the core motivations that drive people, whether they are consumers, clients, employees or partners. But we don’t stop there. Research is only a means to achieve business results. So evaluate us accordingly. After cultivating the insights within the organisation, our Impact team translates them to strategic action plans for your brand, marketing, communication, innovation or employer strategies. Because in the end, we’re here for real impact.||WHYFIVE. Insights Love Impact.

A leading market research member organization.

SynapsesQuali is a market research institute specialized in Qualitative research and Innovation support, conducting multi-country projects ((mainly EU and occasionnally rest of world). | |We offer: | |- Full range of qualitative research services : | * from more classic quali methodologies (focus groups, in depth interviews, ethno, observation, shopper, creative sessions, online, mobile and social network approaches) | * to more disruptive approaches, enriching the possibility to collect insightful data and supporting innovation (co-creation, neuro-feedback, storytelling, qualitative datamining) | |- conducting as well exploratory as more operational researches | |- a team combining the experience of passionated « quali » researchers and the support of original ICT tools(internet, multi-media, mobile,…) | |- specialised in dedicated communities, as well in BtoC (e.g. North African/Turkish communities) as in Heathcare research (e.g. dedicated patient profiles or specialists) | |- adapting qualitative research with current ways of living, interacting, communicating, entertaining... | |- our passions: brands, communication, activations, human beings, from insights to business opportunities | |Our aim is to provide permanent inspiration to imagine the future of your brands, together.

JPCR propose services based on 3 pillars: ||1. Qualitative Market Research: |- All “traditional” qualitative research methods. |- “Reconnect with the consumer” approaches, Consumers & Shopper days. |- Ethnographic Research…||2. Consumer focused & creative team processes: |a. ‘Brand Innovation Generator’® aimed at developing an inspiring and differentiating brand vision. |b. ‘Interactive Trend Innovation Shaker’® aimed at capitalising on “trends” to generate relevant innovations.||3. Vox Populi online platform®: the “participative research” platform: |- Vox Populi Blog®: the qualitative research method web 2.0 |- Vox Populi ID Box®: the creative and participative idea box |- Vox Populi Quali-Quanti®: the depth of quali with the scope of quanti

We’re Human8, the global consultancy that unites brands with people, culture and context to activate positive change.||Human8 is the coming-together of 10 game-changing agencies from around the world: InSites Consulting, Direction First, Columinate, eÿeka, Join the Dots, ABN Impact, Answer Global, Space Doctors, Gongos, and Happy Thinking People.||We unite a creative, smart and ambitious group of +800 people across 22 offices under one vision: helping brands understand and respond to what matters through a human lens.||For more information, please visit www.wearehuman8.com!