JPCR s.a.

JPCR propose services based on 3 pillars: ||1. Qualitative Market Research: |- All “traditional” qualitative research methods. |- “Reconnect with the consumer” approaches, Consumers & Shopper days. |- Ethnographic Research…||2. Consumer focused & creative team processes: |a. ‘Brand Innovation Generator’® aimed at developing an inspiring and differentiating brand vision. |b. ‘Interactive Trend Innovation Shaker’® aimed at capitalising on “trends” to generate relevant innovations.||3. Vox Populi online platform®: the “participative research” platform: |- Vox Populi Blog®: the qualitative research method web 2.0 |- Vox Populi ID Box®: the creative and participative idea box |- Vox Populi Quali-Quanti®: the depth of quali with the scope of quanti