Find the Right MR Partner

Old Salt is a strategic, global, boutique insights consultancy. Bringing digital tools to the craft of hands-on practitioners, our process blends qualitative texture with quantitative metrics and the rigor of management consulting to propel practical, impactful business outcomes. From coffee in C-Suites to breaking bread in rural villages, our passports support the value of being present – no matter the market or culture chosen to explore. Full-service, custom, primary research – anchoring every project with agency for our clients. Shoring brand, product, comms and strategy research across your idea’s migration from inception to actualization. We deliver custom, primary, ad hoc designs for various commercial research needs:Imagine and chart: White space identification + innovation planning | Business sase + opportunity assessment | Segmentation + targetingBuild and launch: Brand, product and messaging architecture | Positioning + territory buildout | Pricing, pack and feature developmentSail and steer: Customer satisfaction tracking | Journey mapping + experience management | Communications curation + measurementQualitative –  Experience and emotion • Traditional discussion groups (mini, peer-depth, dyads, triads, etc.) • In-depth interviewing (consumer, expert, executive, stakeholder) • Consumer immersions (labs, safaris, journalism, intercepts, video diaries) • Ethnography (in-situ, shop-along, journey) • Communities (forums, Panels, Incubator labs, VR/AI) • Mobile and social (diaries, excursions, tracking, curation, homework exercises, content scraping) • Semiotics • Usability/UXQuantitative –  Precision and measurement • Segmentation • Attitude and usage • Occasion and journey frameworks • Advanced analytics (trade-off, conjoint, MaxDiff, regression, cluster, discriminant, factor, TURF) • Branding, messaging and ad testing (equity, positioning, performance) • Concept, product, message testing • Portfolio optimization • Customer satisfaction • Modeling (volume forecasting, structural equation, econometric) • Pricing/bundling/elasticity • Tracking programs (brand, campaign) • UX/form factorConsulting –  Direction and planning • Workshops and strategy planning • Brand and sales planning • Innovation incubators and co-creation labs • Synthesis and data integrations • Activations and installations • Stakeholder training and dentiment tracking

Who We AreOfficeReports is a software company dedicated to transforming the way market researchers and insights professionals turn data into reports. Founded with deep roots in the research industry, OfficeReports develops powerful add-ins for Microsoft Excel and PowerPoint that automate survey data analysis and reporting—directly within the Office environment.Our tools eliminate tedious, error-prone manual processes and empower research teams to focus more on insights and less on formatting.What We DoOfficeReports offers a suite of integrated tools designed specifically for market research reporting workflows. Instead of working across disconnected platforms or relying on manual copy-paste, our users can manage the entire process—from raw data to final PowerPoint presentation—inside Excel and PowerPoint.We currently offer three tightly integrated products:CalculoCalculo is a crosstab and statistical analysis engine built into Excel. Users can import raw data from SPSS, CSV or Excel and immediately perform advanced crosstabs, significance testing (Z-tests, T-tests), filtering and weighting. This eliminates the need for additional statistical software while keeping analysis within a familiar interface.PresentoPresento automates the generation of PowerPoint reports from structured crosstab data. It helps researchers transform large, repetitive tables into clean, branded slides—without manual rework. Features include automatic resizing of tables and charts, visualization of significance with icons (e.g., up/down arrows) and the ability to replace text with logos and images to improve readability.IntelligoIntelligo combines Calculo and Presento into an all-in-one solution for recurring and high-volume survey reporting. It is ideal for tracking studies, syndicated research and large-scale report production. With live data linking and one-click updates, users can build reports early and refresh them instantly when final data is ready—ensuring speed and consistency at scale.Why Market Researchers Choose OfficeReportsWe built OfficeReports with the real-world needs of researchers in mind. Our software is used in over 30 countries by research agencies, internal insights departments and consultancies that need accurate, scalable reporting tools.Key advantages include:Integration with tools researchers already use (Excel and PowerPoint)Compatibility with SPSS, SurveyMonkey, Qualtrics and other platformsNo need for custom scripts or external reporting toolsFast onboarding and minimal training requiredScalable for projects ranging from one-off reports to enterprise-level studiesBy automating the tedious parts of the reporting process, OfficeReports lets teams deliver results faster and with fewer errors—while maintaining full control over branding, layout and insight storytelling.Who We ServeOfficeReports is designed for professionals who need to transform data into deliverables—fast. Our primary users include:Market research agencies and data processorsConsumer insights professionals and corporate research teamsConsultants producing client-ready reportsAnalysts conducting recurring or multi-market studiesWhether you’re creating one report or hundreds, OfficeReports helps you streamline the process and focus on what matters most: delivering insight.

Nuance, a Decision Analyst company, delivers superior verbatim coding services, including multilingual coding and text analytics, to marketing research firms and corporate clients. We provide fast, friendly service and quality coding solutions. Nuance employs many experienced, in-house native-language coders. Additional data-processing services include data entry, crosstabs and mail-survey processing.MultilingualCoding verbatim comments in-language saves money and time over translating text into English prior to coding. Utilizing our services for coding in-language means you won't have to pay for translations or spend your valuable time trying to locate trustworthy coding services in unfamiliar countries. Nuance employs experienced, well-trained, in-house, native-language coders for the following languages: Arabic, Chinese, English, French, German, Hindi, Italian, Japanese, Korean, Portuguese, Russian, Spanish and Turkish.The verbatim coding processIn marketing research, verbatim coding is the assignment of numeric codes to various words, phrases, ideas, sounds or pictures so that information and meaning can be extracted and analyzed quantitatively. Open-ended responses in surveys, CRM systems, social media, IVR systems, customer records and customer-feedback systems all represent opportunities to apply verbatim coding to analyze and quantify what people are thinking and saying. The valuable information received as a result of coding can then be used by companies to help make the best business decisions possible.When coding digital files, a clear focus on the key issues is imperative. What is the question to be answered? Is the objective to understand an action, facial expression or emotion from video or audio files, code a list of items or objects in an image or perhaps compare before-and-after photos? Whatever the type of file, having a discussion on how the data will be used and what is hoped to be accomplished is paramount.After receiving data in the form of text, recorded audio or images, coders begin building a list called a "codebook" or "codeframe" by reading, listening to or viewing each answer and assigning it a numeric code. Our system enables coders to move quickly through the responses. All responses are carefully coded by a trained person. The results fully reflect the true meaning of the open-ended or unstructured data. Quality-assurance monitoring is built into the coding process to ensure codes are applied consistently and precisely.Types of codingNuance codes all types of unstructured data or responses including the following:Text from online surveys or customer-feedback systemsPhone surveys (computer-assisted telephone interviewing)Handwritten answers to paper surveysSocial-media textText from CRM systemsVoice recordings from IVRImagesQuality commitmentsNuance adheres to rigorous and consistent quality standards. Our coders are not only intellectually curious and very smart, they also pay great attention to detail. They receive ongoing training and most have more than 11 years of experience as coders. Each project is carefully checked at multiple points by quality control specialists.Digital media codingThe advances in technology make it easier for people to, now more than ever, share images and photos as well as video and audio files. However, whether they are collected through surveys, ethnography studies or social media, the interpretation of these digital files is dependent on the talent and knowledge of the coders.There are no automated analytical tools to accurately interpret and summarize these types of digital files. They must be individually reviewed, studied and interpreted. Image, video and audio files can be coded in much the same way as verbatim comments. Nuance coders listen to the audio, watch the video or view the images to create the codeframe and analyze the results in light of project objectives.Nuance can be your partner in coding verbatim comments as well as images, videos, photos and audio. Nuance has the staff, software, systems and tools needed to do these types of coding accurately and efficiently.ISO/IEC 27001:2022 CertificationCIRQ (the Certification Institute for Research Quality), an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has awarded certification to Decision Analyst for compliance with the ISO/IEC 27001:2022, a widely recognized and internationally accepted information security standard. The certification of Decision Analyst's Information Security Management System covers the company’s physical and digital information assets. This includes the management of Decision Analyst-owned subsidiaries Symmetric and Nuance, surveys, websites, internal infrastructure (data, facilities, computers, servers), external web applications, and the processes necessary to deliver marketing research services to its clients.

Founded in 1997, Norstat is one of Europe's largest and leading data collectors for market research.Using fair and transparent data-gathering methods, an extensive international panel network and a trusted relationship with respondents, we provide best-in-class data about any desired topic or target group. In our experience, insight seekers value quality and speed. Automatisation of data collection ensures speed and efficiency, while robust quality assurance safeguards that our data is trustworthy. All our systems, processes and routines are in accordance with ESOMAR’s Code of Conduct.We support more than 1,800 market research firms, brands, media and advertising agencies, publishers, and consultancies across different industries to accelerate data-driven processes and enable trusted research and insight.

Nimbly uncovers insights with a strategic blend of Human Intuition, AI and a Playful Spirit.Trusted by ~20% of Fortune 100 + high growth startups.CONSUMER INSIGHTSWe’ll explore the joys and frustrations that shape your customers world—and vividly show how your brand and competitors are perceived in it.We fuse qualitative depth with AI-driven sentiment analysis to go beyond what people say to uncover what truly drives them.Services:Segmentation and PersonasMarket Sizing and IlluminationConsumer Journey and Relationship MappingSemiotics: Understanding Consumer/Culture CodesWebsite/App UX Research, Beta-Testing GamesIn-Home Usage Tests (IHUTS)BRAND STRATEGYWe’ll apply insights on consumers, category and culture and map out a clear POV on next steps that can unleash your brand.Our approach integrates cultural foresight, behavioral science and predictive AI modeling to future-proof your brand.Communication Development and RefinementBrand Purpose and Positioning ResearchBrand Architecture Development ResearchPricing Elasticity and Bundling OptimizationMarket Landscape and Competitive AnalysisINNOVATIONOur innovation work blends human ingenuity with AI-powered foresight to uncover white spaces, de-risk bold ideas and accelerate breakthrough concepts.Brand Innovation and Pipeline DevelopmentConcept Creation and Rapid IterationCreative Workshop Facilitation and Inspiration TreksTrends and Foresight ExplorationPARTICIPANT RECRUITMENTWe’ll creatively recruit the most interesting people and smoothly facilitate all the logistics—for research that you conduct.We use AI-enhanced screeners with human moderated re-screens to ensure our recruits aren’t just diverse on paper, but the right voices for the job.Recruit Consumers/Professionals—via Inclusive LensEngage Creative Experts, Creators and InfluencersProgram and Manage Domestic and Global FieldworkCommunity Panel and Brand Tracker DevelopmentAd Hoc Moderation, Translation and AnalysisFor UX, Consumer Insights, Brand Strategy and more

At Nichols Research our expertise goes beyond the ordinary, providing Fortune 500 companies, Silicon Valley high-tech corporations, start ups, research agencies, consultants and many others with timely and effective research solutions. Exceptional client service is our mantra, we work collaboratively as an extension of your team to create a seamless working experience that delivers results.Methodologies:  Focus groups, IDI’s, usability testing, ethnographic research, CLT’s/taste tests, online surveys, field interviewing, mystery shopping, hybrid/mixed approach, mock jury trials….ServicesRecruiting: We recruit nationally. Thousands of companies have trusted Nichols Research for over 40 years to be their go-to recruiting partner for consumer, B2B, professional, IT, and medical studies. Drawing on our extensive regional and national database, using creative outreach methods or client provided lists, we are adept at securing qualified and enthusiastic participants for even the most challenging low incidence studies.Facilities: Three research facilities strategically located in San Francisco, Silicon Valley, and central California: Downtown San Francisco, Sunnyvale/San Jose, Fresno. With multiple research and break out rooms, customizable to your needs, be they presentation rooms for mock juries, living room set up or traditional focus group set up.Additionally, our team is skilled at creating research experiences at ‘remote’ locations such as hotel conference rooms, conventions centers, etc, in markets that lack a traditional research facility.Online Research:  OnlineQual, our customized, secure streaming platform offers unparalleled usability and functionality in a highly secure environment for online focus groups, usability studies, IDI’s, bulletin boards, mock juries, and more. Each study includes participant tech checks prior to the research and a dedicated technician during the session, creating a ‘hands free’ moderating experience.   OnlineQual offers private and anonymous observation rooms, assignment of multiple presenters allowing materials or stimuli sharing and ability to lead different parts of the discussion, document/stimuli mark up tools for easy capture of real-time respondent feedback, and a user experience that closely mirrors in-person research. Contact OnlineQual@nicholsresearch.com for a demonstration.Project Management, Moderating, Consulting, Reporting and Analysis, National Field Management:  Our services are scalable and go beyond the ordinary. Our team of experienced project managers draw on decades of creative thinking expertise, our trained moderators act as your strategic ally throughout the research process, our consulting services include full service research development and design, questionnaire design, reporting and analysis, and our strategic partnerships built over time enable us to be your single point of contact for managing multiple market studies, ensuring you a seamless working experience.Telephone Interviewing/CATI: Our quantitative services are not an afterthought but a robust division of Nichols Research providing data collection services for scientific research organizations, corporations, advocacy groups and political pollsters. Our team of remote work-from-home telephone interviewers are located in all time zones across the continental United States and are experienced in conducting customer satisfaction, political, public policy, health care, social issue, business and many other types of surveys. We offer Spanish bilingual interviewing capabilities, utilize a Voxco CATI system, predictive dialing, an experienced programming team, sample management and timely reporting. In  addition to telephone data collection our experience encompasses text to telephone, online surveys or hybrid methodologies.We are serious about our obligation as your partner and ally on the pathway to decisions and are here to help you with any methodology that will best accomplish your research goals.Contact us at info@nicholsresearch.com for more information or to request a bid.

NAXION (formerly National Analysts Worldwide) is a unique research-driven consultancy that integrates sophisticated methodologies with specialized industry expertise to guide important business decisions. The firm is distinguished by balanced expertise in methods and marketing, over a century of inventive thinking focused on real-world application and the advantages of global reach with a cordial boutique style of client service.Exceptional commitment to client partnership enables us to support companies programmatically and cost-effectively, building on successful research outcomes and sustained collaborations to guide strategy and implementation. Core competencies include opportunity assessment, forecasting, pricing, innovation and transformation, market mapping and segmentation, positioning and communications, brand strategy and customer loyalty/experience. The firm is known for highly customized predictive models shaped to the distinctive characteristics of specific industry and product categories, often engineered to accommodate markets in transition. Industries of particular expertise include health care (pharmaceuticals, biotech and medical devices), financial services, information technology, energy, B2B, lifestyles and design, building and industrial systems and retail.

Formerly European National Panels, in  2025 rebranded to National Sample as we are expanding from Europe to Asian market starting with Thailand. The company was established in 2012 through the merger of the online panels of 3 leading market research agencies in the Czech Republic and Slovakia: Nielsen Admosphere, NMS Market Research, and STEM/MARK. Currently we are serving the Czech Republic, Slovakia, Poland, Hungary, Bulgaria, Romania, Ukraine and Thailand. All panels are proprietary, we use own in-house developed sw. We have no bots, no click farms, each panelist has one unique phone number, email, and bank account. All panelists undergo mandatory email and phone verification (SMS) and optional AI facial verification with the use of Real eyes sw to check for gender and age (around 75% of new panelist comply with this requirement). Today, our panels have about 200,000 panelists answering around 3 million questionnaires annually. Discard rate is extremely low (3-5%), response rate extremely high (35-60%) depending on the country. We know a lot about our panelists as we have over 2000 individual data points on each panelist.1. We put our panellists firstRespondents are treated fairly; every survey participant is rewarded, including quota-fulls andscreen-outs, as long as they pass quality control. Money withdrawal limits are reasonable (approximately € 8 minimum). Panel members can also choose a prize from our gift catalogue or donate to selected charities. Support is always provided by a local team in the local language, with a response time of less than 24 hours. We don't use chatbots; instead, our experienced staff handles each request individually. In addition to rewards for research participation, we engage panellists through contests, newsletters, and social media communication.2. Unique way of recruitment and verificationYou won’t fifind robots or duplicate respondents in our data. In addition to using digital fifingerprints and monitoring device usage, GPS location, we verify the identity of each new panellist by phone via SMS. Those who fail the verification process are not allowed to participate in surveys. Respondents also undergo AI verification of gender and age using a camera. Panel members are recruited through a diverse range of online and offline channels, with approximately 30% of recruitment to date conducted offline. We place special emphasis on reaching groups that are traditionally harder to find online, ensuring the best possible representation of the sample within the market.3. Transparency and quality bring trustPanel management and data protection are fully compliant with GDPR, ESOMAR, and SIMAR(Czech association of Market Research Agencies) standards and guidelines. In 2024, we embracedresponsibility and are fully committed to upholding the so-called Quality Pledge. Panellists are limited to completing a maximum of 3 surveys per week and 45 per year, although the average participation is only 15 completed surveys annually. To ensure high-quality responses, we use a trust score system to monitor participant behaviour (e.g., speeding, straight-lining, etc.). Repeat offenders are permanently removed from the panel. Additionally, we do not use survey routing or river sampling, ensuring the integrity and reliability of our data.4. ProfilingMore than 270 questions and 2,000 individual data points are available for the preliminary targeting of suitable research participants.5. TechnologyAll web and mobile panel management software is developed in-house. We utilize our proprietary project management tools, robust incentive management system, and efficient support- ticketing platform. National Sample securely stores all its data within the EU.6. Customer serviceWe believe that providing samples is not just about automated systems, but also about ensuring data quality and supporting our clients. National Sample employs local experts with in-depth knowledge of each country where we operate. If you need assistance with local research, don’t hesitate to reach out. Quotations and project preparation are available Monday to Friday from 8:00 AM to 7:00 PM CET. Additionally, we support projects over the weekend at no extra charge. We are committed to providing you with the quality, care and attention you deserve!

National Field & Focus (nff-inc.com) has been serving the facility, recruitment and field staff needs of the Metro Boston area since 1990. Our management team combines to bring 50+ years of experience in all facets of the opinion research industry. Three focus group suites customizable to your needs, be they mock jury (with a presentation room capable of seating 45), living room setting or a traditional focus group setup. Our food lab and CLT space is practical, functional and scalable. Nearly 400 sq.-ft. of kitchen space allows us to configure it to meet almost any product prep need. Packed with power, all outlets are on dedicated circuits providing peace of mind and we can configure plug-specific requests to accommodate specialty machines. NFF is one of the very few facilities in the country that has sink and mirror rooms. Our four test rooms are set up like a typical bathroom vanity with a two-way mirror to allow client observation and recording of panelists. Ideal for replicating an in-home ethnographic test on topics like skin care, shaving and makeup. One room has a full tub and shower setup in addition to the vanity to allow for female shave tests, soaps and shampoo tests.

Nashville Research Group is Nashville’s largest market research facility with a test kitchen, specializing in local recruiting and hosting participants for focus groups and qualitative market research. As an established facility and recruiting business for over 40 years, Nashville Research Group prides itself on client satisfaction by an exceptional show rate and using locally-based recruiters.Located in the heart of Nashville, Nashville Research Group can handle a variety of in-person and virtual set-up options and accommodate any industry type and focus group size while offering spacious focus group rooms with large client viewing suites.Our services include recruiting for focus groups, product placements, taste testing and CLTs, dial tests, shop-alongs, usability lab, and mock juries.

NAMEQUEST IS THE WORLDWIDE LEADER IN NAME DEVELOPMENT AND NAME RESEARCHNameQuest is the leading global name development and name research firm. NameQuest is dedicated to helping our client partners reduce risk and be successful by providing verbal identities for products, services, and companies in the Americas, Europe, Asia, and the Middle East.Since 1984, NameQuest has successfully completed numerous name development, name research, and market research assignments for leading Fortune 1000 companies worldwide.“The goal of effective brand naming is to develop and choose a name that reflects and fits your customers' needs so precisely that the name sells the product."    John Hoeppner, NameQuest at INTA Trademark ForumNameQuest is the only company of its kind with research-based linguistic data mining for name development and category-specific normative databases for name research.NAMEQUEST VERBAL DNA™ THE DIFFERENCE BETWEEN SIMPLE NAMING AND VERBAL BRANDINGThe NameQuest Verbal DNA methodology builds brand names with the inherent characteristics you need to achieve success wherever you do business. In today's over-communicated global economy, effective verbal branding communication that is achieved through NameQuest’s Verbal DNA™ name development and name testing is not just important, it is critical.The NameQuest Verbal DNA™ advanced methodology is the world’s only company to:Apply our vast databases for linguistic data mining as a part of brand name development.Maintain the world’s largest category-specific normative database for name research.NameQuest’s proprietary methodology provides our client partners with more effective, targeted name candidates faster with a deeper, more reliable understanding of the naming options that will be successful in your business category.Based on research from CompuMark’s global database, there are more than 145 million individual global trademark records competing for your prospective customers' attention. The NameQuest Verbal DNA process utilizes linguistically targeted research to make certain your new brand is relevant, memorable, and stands above other brands in the overcrowded marketplace.NAMEQUEST VERBAL DNA™ MAKING YOUR NEW PRODUCTS RELEVANTToday, your customers have more options and choices, but they have less time. Based on NameQuest research on research, your products need specific and innate verbal communication values to be successful. We refer to these strategic communication elements as NameQuest Verbal DNA.The NameQuest Verbal DNA™ advanced name development and name research methodology are designed to apply linguistics and research towards:Simplifying customer decision-makingMaking your product more memorableDifferentiating productsReducing risksSetting customer expectationsNAMEQUEST IS THE FIRST AND MOST EXPERIENCED COMPANY DEDICATED SOLELY TO BRAND NAME DEVELOPMENT AND NAME RESEARCH WORLDWIDEThe NameQuest naming agency invests more in verbal name branding services R&D than any other naming company worldwide. Since 1984, NameQuest has invested extensively to assure a strong, long-term commitment to the expansion of our knowledge and insight for verbal branding services, including naming a product, naming a service, company naming and name research.Companies that partner with NameQuest gain access to the tools and experience required to launch winning new product initiatives.Brand Name Time to Value Advantage - Achieve optimal R.O.I. in the shortest timeNameQuest Delivers Time to Value ResultsIn today's highly competitive and over-communicated world, you need every possible advantage to succeed. The NameQuest Verbal DNA Time to Value Advantage will assist you in achieving your business objectives. No internal team can do it all - You need a trusted partner with a strategic mindset.Partnering with NameQuest will provide you with the tools and experience to help you be more successful. NameQuest will deliver an effective and efficient brand naming solution. A solution that will have a measurable impact on your business's R.O.I.Here are two examples of the NameQuest Verbal DNA™ Time to Value Advantage:The IceBreakers Breath Mint Business achieved consistent double-digit growth. Within four years of launch, the brand eclipsed the $100 million mark in annual sales.Skintimate Women’s Shave Preparation needed a strategic brand renaming. Prior to the renaming, the Soft Sense Shave Preparation product was #5 in the category. First-year sales increased by 42.6%, and Skintimate achieved the position of the #1 selling women’s shave preparation in North America.NameQuest Innovation and Thought LeadershipThe American Marketing Association has recognized the NameQuest naming agency and its client partners for leadership in new product development, including brand name development and brand name research. NameQuest has been honored with more AMA EDISON awards than any company involved in brand naming. NameQuest has been featured in Quirk’s Marketing Research Review as an author and has been named the Top Company for Brand Research.NameQuest Delivers on Time and On BudgetClient satisfaction is the most important value in NameQuest’ culture and it drives everything we do.  Clients recognize this.  It is one reason why our client partner relationships are long-term and represent a strategic commitment between both companies.  We know nothing drives client satisfaction more than success.

myCLEARopinion Insights Hub was created to meet the demand for high-quality B2B data collection and industry-specific respondent access. Backed by our close relationship with BNP Media, we reach hard-to-find decision-makers through trusted trade publications and industry events.Our proprietary database connects you with skilled professionals in HVAC, Architecture, Construction, Flooring, Roofing, Packaging, Food and Beverage Processing, Manufacturing, Safety, Security, Plumbing, Mechanical Systems and more.Why clients choose myCLEARopinion Insights Hub:Proven B2B Sample Expertise — Our exclusive recruitment pipeline taps into BNP Media’s respected industry publications and events, ensuring access to vetted, high-quality respondents who shape their sectors.Seamless Data Collection and Programming — From survey programming to deployment, we handle every step to deliver smooth fieldwork and reliable results.Industry-Specific Insights — Our deep ties to the industries we serve mean you receive credible, relevant data you can trust to inform your decisions.