Find the Right MR Partner

At REAL Insight, we help brands uncover the human truths behind shopper and consumer behavior. Since 1989, we’ve partnered with leading CPG brands to deliver in-context qualitative research that drives smarter innovation, stronger packaging and more confident business decisions. Our work is rooted in a simple belief: the best insights come from understanding people in real-life environments, not artificial testing situations. By observing and engaging consumers where decisions actually happen, we help clients see beyond surface-level feedback and uncover what truly motivates behavior.Built Around Real-World Understanding
We specialize in immersive qualitative methodologies that bring clients closer to the people they serve. Through shop-alongs, in-home ethnographies, in-store intercepts, mobile immersions, online friend groups and facilitated discussions, we capture authentic consumer experiences and emotional drivers in context. This approach allows us to move beyond what consumers say and better understand what they actually do, think and feel. The result is actionable insights that help brands make stronger strategic, packaging and innovation decisions with confidence.Helping Brands Win at Shelf
One of our core specialties is helping brands improve performance where it matters most: at shelf. Our proprietary Win At-Shelf Framework™ is designed to evaluate packaging, messaging and shopper engagement in realistic retail settings. By testing concepts and packaging with real shoppers in real stores, we help clients understand what captures attention, communicates clearly and motivates purchase. This in-context approach reduces risk and helps teams optimize design and innovation investments before going to market. In addition to research, we also provide workshops, design audits and training that strengthens internal understanding of shopper behavior and retail execution.Focused on Empathy and Actionable Insight
At our core, we believe empathy drives better business decisions. Our work helps organizations understand not only what consumers need, but why those needs matter emotionally and behaviorally. Whether exploring category dynamics, identifying unmet needs or evaluating omni-channel shopping behaviors, we help brands build stronger consumer connections and more relevant experiences. Our Consumer Empathy Toolkit was created to help teams embed this understanding into everyday decision-making and innovation processes.A Collaborative Partner for Growth
What sets REAL Insight apart is our balance of strategic rigor and authentic human connection. We pride ourselves on being collaborative, curious and deeply invested in our clients’ success. Over the years, we’ve built long-standing relationships with some of the world’s leading consumer brands by consistently delivering thoughtful moderation, meaningful insights and practical recommendations that teams can act on immediately. Our goal is always to help clients move beyond data alone and uncover the deeper truths that lead to stronger brands, better experiences and sustainable growth.

The origins of Rare Patient Voice  Rare Patient Voice - a Konovo Company was founded in 2013 by industry veteran Wes Michael to provide patients and family caregivers with rare diseases an opportunity to be heard. Wes has over 40 years of experience in marketing research and over 20 years in health care marketing research. His vision and the enduring mission of Rare Patient Voice is to connect patients and family caregivers with opportunities to share their opinions with the researchers and companies developing products, treatments and services to improve lives. RPV is now an award-winning patient recruitment company spanning nine countries (and growing!).A ground-breaking approachRare Patient Voice is unique in its approach, having been built on a foundation of direct connections with patients and word-of-mouth. We have assembled a panel of over 200,000 patients and caregivers through attending in-person awareness events, meetings and conferences, by working with patient advocacy groups through a robust referral program and through social media. We cover more than 1,500 diseases and conditions, both rare and non-rare, and now cover the United States, Canada, the United Kingdom, Italy, Germany, France, Spain, Australia and New Zealand. We work with thousands of referral partners throughout the world who help us to find hard-to-reach patients and caregivers for studies. The time of patients and caregivers is valuable and to date, we have paid them over $18 million dollars for participating in research.RPV provides the patients you need, when you need them At Rare Patient Voice, we can estimate what we can recruit for your study and obtain participants in two weeks. PAM, our DIY proposal tool, is available 24/7 for instant feasibility and pricing: https://pam.rarepatientvoice.com/. Our patient advocacy team will do the outreach to find the patients you need, even if not currently on our panel. We have the ability with our partner Clinakos to obtain, with patient consent, medical records, pharmacy, lab testing, etc., with over 90% coverage for the patients we recruit for your study, to give you a complete 360-degree picture of their patient journey.

Your fieldwork partner for Africa.Random Dynamic Resources LTD is a private equity frontline social, opinion and market research company with headquarters in Nigeria and its U.S. subsidiary, Random Dynamic Resources LLC, a Delaware Corporation Limited Liability Company, providing market research services in more than 35 markets across Africa using up to date qualitative and quantitative methodologies. With a strong focus on Sub Saharan Africa, we combine our expertise and deep understanding of the African diversity to enrich your research projects.Our vision is to be the leader in field research and operation management, in Africa, through unparalleled and timely service delivery, honesty and development of people. Our mission is to provide high quality data for superior decision making for our clients to succeed. We have served well various governments, international development agencies, international research agencies, companies and organizations within and outside the Sub Sahara African market.

In today’s fast-moving environment, speed is essential—but accuracy and integrity are non-negotiable. At Quick Tab, these principles are central to every client relationship.Quick Tab is a modern, tech-enabled data solutions partner bringing together deep data processing expertise, automation, advanced analytics and AI to deliver faster, smarter and more scalable outcomes. Our capabilities span the full data lifecycle—from coding and data structuring to analysis, visualization and insight delivery—ensuring a seamless transition from raw inputs to strategic outputs. The result is a fully integrated approach that combines precision, efficiency and meaningful insight.We don’t just process data—we unlock its full value.

quantilope is an AI-native Consumer Intelligence Platform specializing in automated tracking research and fully automated advanced methodologies. By blending best-in-class technology with deep human expertise, quantilope empowers insights professionals to transform data into confident, real-time strategic decisions at the speed of the consumer.Champions of Automated Tracking and the Laws of Brand Growthquantilope distinguishes itself by being a champion of the Laws of Brand Growth in its approach to tracking research. The platform has automated evidence-based principles developed by the Ehrenberg-Bass Institute, moving away from outdated "loyalty-based" marketing models toward a focus on Mental Availability.As a leader in automated tracking, quantilope was the first to fully automate the measurement of Mental Availability and Category Entry Points (CEPs). By automating these complex metrics within your brand health tracking, quantilope allows brands to understand not just if consumers know their brand, but when and why it comes to mind during a buying situation. This scientific approach ensures marketing strategies are aligned with how brands truly grow: through broad reach and increasing the number of cues that trigger brand recall.Advanced Methodology, Fully AutomatedBeyond tracking, quantilope offers a library of 15 fully automated advanced research methods. Historically, complex methodologies like Conjoint Analysis or Implicit Association Tests required weeks of manual labor and significant technical expertise. quantilope has democratized these tools, making them "drag-and-drop" accessible without sacrificing scientific rigor. These automated methods include:Choice-Based Conjoint (CBC): For pricing and feature optimization.MaxDiff: To identify the most impactful product claims or brand attributes.Implicit Association Tests (SIAT/MIAT): To uncover subconscious brand perceptions.TURF Analysis: For portfolio optimization and maximizing reach.An AI-Native PowerhouseAt the heart of quantilope’s disruption is its AI-native platform, built from the ground up to integrate machine learning into the entire research lifecycle. This eliminates the friction of traditional research by providing real-time, hands-on access to your data. Users benefit from automatic analysis and reporting, allowing insights teams to move from data collection to visualization instantly, bypassing the manual processes and siloed data that typically slow down multi-week timelines.quinn: Your AI Research Partnerquinn is quantilope’s integrated AI Research Partner. quinn goes far beyond simple automation; it acts as a strategic collaborator that provides inspiration and guidance throughout the entire research process. quinn is designed to:Guide Study Design: Offer instant suggestions for survey inputs and questionnaire improvements.Inspire Better Questions: Act as a creative sounding board to ensure no stone is left unturned.Accelerate Analysis: Uncover key project insights in seconds, summarizing complex data sets into stakeholder-ready headlines and charts.Execute Research Tasks: Use quinn to instantly create charts and reports for you.The Synergy of Tech and Human ExpertiseWhile the platform offers industry-leading automation, quantilope believes that the most powerful insights are born from the synergy of tech and human expertise. quantilope merges its advanced AI capabilities with a world-class team of research consultants who are always available to help researchers navigate complex business questions.Industry-Leading RecognitionIn 2025, quantilope was named the #1 Technology for Market Research in Greenbook’s prestigious GRIT Business and Innovation report for the second consecutive year. This ranking is a testament to how the platform consistently pushes the boundaries of what is possible in insights technology.By combining an AI-native core, automated methodologies and dedicated human expertise, quantilope has removed the friction between asking a business question and receiving a scientifically backed answer. For the modern insights professional, it represents the future of consumer intelligence - where speed, quality and the proven laws of brand growth coexist to drive success.

QualSights is a next-generation insights company that develops disruptive technology that enables brands to decode human behavior with unmatched precision and depth. QualSights’ first-of-its-kind, always-on Smart Sensors allow brands to “be there” at the very moment insights happen, capturing behavioral data without relying on human recall. QualSights is the trusted insights partner of numerous Fortune 500 companies in CPG, pharmaceutical, technology and other industries, to help with product innovation, renovation, and optimization.

Qlarity Access is your full-service research ally, designed to catalyze your strategic success.Our unique approach begins with the end in mind, focusing first on the critical business decisions you need to make and the outcomes you're driving toward. This method allows us to put your strategic objectives at the forefront of every research endeavor. We then create a custom, purpose-built Research Plan designed to directly inform your path forward and uncover the "why" behind consumer behavior. This "end in mind" approach, combined with our Xperience Qlarity Formula, ensures rigorous studies and actionable insights that empower confident strategic action.Beyond this approach, we live by the motto that “Everyone Matters.” This includes our clients but also our employees and especially our community members. Our unique Audience-as-a-Service model provides direct, unparalleled access to critical and niche target audiences through our established communities of Ag Access and Vet Access. This deep connection to real people, coupled with our commitment to seamless execution, means we don't just reveal what people feel; we show you how to move them, delivering insights designed for your confident next steps.Our Proven Research ProcessWith nearly three decades of experience, Qlarity Access has perfected the Xperience Qlarity Formula, our proven process for conducting research that yields reliable, confidence-inspiring results. Each project begins with a thorough and custom research plan that lays the foundation for success through key questions to set objectives and clear commitments from each party. From there, the project continues through the Configure, Access and Confidence steps, ultimately resulting in data that illuminates the market for clarity in decision-making and impactful strategic action.Expanding Our ReachIn an ambitious move in 2020, Qlarity Access unveiled Ag Access, a dynamic community boasting over 400,000 professionals and hobbyists in the agricultural sector. Continuing that momentum, 2023 saw the launch of Vet Access, gathering a dedicated collective of over 10,000 professionals in animal health. These communities serve as a large part of the Access step and a cornerstone for our clients already leveraging the Xperience Qlarity Formula to make better business decisions through direct connections with their target audiences via our established participant relationships.Comprehensive Research ServicesOur services span the entire research lifecycle from design through in-depth analytics and reporting. We provide qualitative and quantitative research services including:Qualitative:In-Depth InterviewsOnline Journals and DiariesEthnography and ObservationalFocus GroupsConcept Co-CreationQuantitative:Custom SurveysMaxDiff / ConjointMessage and Concept TestingSegmentationBrand TrackingWe work with you to create a custom research plan for every project, guaranteeing you get the results you need in the format that works best for you, every time.

Founded on the premise that research should better align with marketers’ needs, Provoke Insights’ innovative approach empowers brands to navigate today’s cluttered marketing space. As a builder of brands, the firm solely focuses on research for branding, advertising, media and content marketing initiatives. Provoke Insights conducts not only traditional market research projects but also develops agile, innovative initiatives to meet the quick and varied needs of today’s ever-changing market.The leaders in market research and brand strategyThe Provoke Insights team includes research experts who are also seasoned brand and media strategists. This ensures that the in-depth exploration of questions and insights is cultivated and capitalized. We garner insights from the data to help guide your company's vision.Our focuses:QuantitativeEmpower brands by gathering tangible data for a plethora of branding and marketing initiatives, including brand equity, brand tracking, segmentation, concept testing and thought leadership research.From launching a new brand, enhancing a current one or testing advertising concepts, Provoke Insights provides actionable data to confidently solve all your business needs. With access to samples in 80+ countries and niche targets in the B2B/B2C spaces, brands can receive customized, hyper-targeted quantifiable research. Provoke Insights also conducts advanced analytics techniques all in-house. Examples of research topics include:Advertising and copy testing.Advertising and media effectiveness.Advertising tracking.Brand ideation.Brand tracking.Channel optimization.Consumer behavior.Consumer journey.Creative testing.Market segmentation.Media.Message testing.Naming.NPS/loyalty.Positioning.Research for content marketing.QualitativeAll Provoke Insights’ moderators are in-house and are experienced brand strategists. We use a diverse set of qualitative methodologies to empower brands to discover their audiences’ habits, attitudes and behaviors. Provoke Insights uses our signature strategic branding process to develop actionable brand strategies, the Insights Framework. The framework provides answers to brands’ burning questions, illuminating where the opportunities and barriers lie and how to break through them.Focus groups.In-depth interviews.AI qual.Co-creative branding workshops.Selfie mobile interviews.Brand strategyProvoke Insights develops comprehensive and fully customized brand and advertising strategies to pinpoint ideal messaging, target audiences, media recommendations, ad sales narratives and go-to-market strategies. Market research is our tool to develop a concise plan encompassing all methodologies – quantitative, qualitative and beyond. Provoke Insights curates the research to develop a plan to increase return on investment.Audience reach.Brand architecture.Channel recommendations.Creative briefs.Competitive advantages.Growth opportunities.Industry influencers.Key messaging.Target audiences and sub-segment.Secondary research With access to 50+ databases, Provoke Insights goes above and beyond to find pre-existing information to help clients stay abreast of the latest trends. When it comes to content marketing and thought leadership research, we vet the potential topics and headlines before primary research is conducted to ensure our client studies are not echoing existing research. Our process sparks unique ideas and new perspectives on a subject, making it more engaging to your customers and prospects.

ProSense Consumer Research Center is a full-service, contract sensory and consumer research facility located in Tucson, Ariz., that provides top-tier solutions for businesses of all sizes, ranging from large, national and multinational corporations to small and mid-sized firms with important consumer research needs.Founded in 2013 by Rena Shifren, ProSense was established to be able to adeptly and meaningfully capture the complete consumer experience to help clients successfully launch, re-invent and optimize their products.Offering boutique-style service, ProSense works one-on-one with clients to provide high quality customized research and testing facilities. Our research experts skillfully employ a host of traditional and emerging methods to provide clients with compelling guidance and effective solutions for their sensory and consumer needs. These include:Taste testsAroma testsProduct usage testsHome use testsFocus groups/in-depth interviewsDescriptive analysisOther qualitative and qualitative techniquesExperimental designEmotions researchImmersive technologiesWe also excel at developing creative, agile ways to test products, such as our rapid turnaround product clinics for quick but insightful reads or using biometrics + implicit testing to better understand consumer responses. Our new Remote Location Testing, a validated technique that exists somewhere between a central location test and a home use test, establishes a controlled and monitored testing environment in consumers’ homes – perfect for many uses, especially testing products when circumstances or product usage dictate privacy, sensitivity or health safety.Our on-site facilities include ASTM-standard sensory booths, a product testing room that can be configured in numerous ways and a well-equipped focus group suite with adjacent viewing room (streaming also available). Home use, off-site and multilocational testing is also available.At ProSense, we are committed to recommending and delivering high-quality research solutions that respect your budget and capabilities. A senior-level research expert works directly on every project, whether that involves recommending and designing research or acting as a data collection facility for recruitment and test execution. This ensures every project is consistently managed and is a top priority, regardless of the size of the business.Contact us to learn more – we look forward to partnering with you for your sensory/consumer research needs.

The only research partner you’ll needProduct Insights is a full-service market research and consulting firm, designed to be the only research partner needed to gather actionable and insightful consumer research.Known for our Wide Net™ recruiting approachOur recruiting approach helps to identify the very best candidates for your research, whether you are interested in utilizing our Central Florida database or prefer a national sampling. Everyone knows that high quality research begins with a high-quality recruit. Perhaps the biggest differentiator is our belief that people and our interactions with them really matter when it comes to conducting research. Relationships matter. If people feel valued, they provide better and more insightful information.In addition to our organically grown Orlando database, Product Insights also maintains a database at The Villages in Sumter County Florida.Detailed project managementHighly skilled at managing complex nationwide or smaller multicity recruiting projects, Product Insights has the experience and processes in place to meet your project needs. We track your respondents and make sure they understand all that is expected of them. Communication is key, and we work to make sure everyone stays informed.Keeping respondents engagedUnique, human-centric, proprietary and constantly updated Panelist Perspective™ techniques lead to diverse panels excited to participate! The result is high panelist engagement throughout the study and completion rates that are the envy of the industry. Our 95+% completion rates for home use testing (HUT) consistently exceed industry standards and speak for themselves.Panelists and clients are happyDon’t take our word for it. Check out our 5.0 rating from 89 raters on Google!Our skilled and professional staffIf you think our panelists are upbeat, you should see our staff! Problem-solving is our specialty! The team is experienced in all types of research methods and can even provide an extension of your staff as needed. Highly skilled at designing research, determining which technologies would be most appropriate to incorporate, conducting delicate interactions with consumers, processing and analyzing data, providing quantitative analyses and providing “insights” to shape the end-product or service.Our facility and technical tools can accommodate most research objectivesOur Orlando facility includes:Two viewable focus group rooms that can be set up to provide traditional or cozier environments.Additional space that can be set up for taste testing, product processing, additional meeting space, etc.Our capabilitiesFrom recruiting to data delivery, the entire process is customized to meet your business needs. Our offerings include the latest trends, such as:behavioral research,“long-haul” longitudinal studies andvirtual discussions and ethnographies utilizing the latest AV technologies.These offerings, in combination with classic research techniques such as:focus groups,home-use testing,sensory evaluations,designed experiments andstatistical product evaluations provide our clients with actionable results!Let us help you build your business by obtaining a better and more reliable understanding of your consumers! So, what do you say? Ready to connect, collaborate, create with us?

Redefining Product Testing for the Discovery EraProduct Hub is the only global, end-to-end research platform purpose-built for physical product testing - helping FMCG and CPG brands innovate faster, smarter and with confidence.Developed by MMR Research, a global leader in consumer and sensory science, Product Hub combines over 35 years of expertise with AI-powered automation to transform how products are tested, optimized and scaled. In a category where traditional approaches are often slow, siloed and difficult to scale, Product Hub offers a fundamentally different model: a seamless, standardized system for continuous product innovation.Built for How Modern Brands InnovateToday’s growth is increasingly driven by new product development. Yet many organizations are still constrained by fragmented workflows, manual processes and disconnected insights. Product Hub changes that.By embedding best-practice research methodologies into an intuitive, automated platform, Product Hub enables teams to move from idea to validation at speed. Whether testing early-stage prototypes or optimizing in-market products, teams can design, launch and analyze studies within a single ecosystem - reducing complexity while increasing consistency and quality.The result: faster learning cycles, reduced operational burden and more confident decision-making.Global Scale, Seamless ExecutionProduct Hub delivers true end-to-end product testing across Central Location Tests (CLTs) and Home Usage Tests (HUTs and IHUTs), with active coverage across over 40 markets spanning North America, Europe, Asia and beyond.What sets Product Hub apart is not just reach, but execution. From automated project setup and questionnaire design, to integrated logistics and fieldwork management, every stage is designed to remove friction. Dedicated operational infrastructure ensures that even complex, multi-market studies run smoothly - navigating the realities of product sourcing, shipping and compliance without slowing teams down.From Data to Decisions - FasterProduct Hub is designed to democratize access to high-quality insights.Every project includes standardized outputs, solution-specific KPIs and benchmarks powered by MMR’s extensive norms database. Interactive dashboards and real-time data visualization tools make it easy for teams to explore results, uncover drivers of liking and share insights across stakeholders.AI-enabled capabilities - such as automated thematic analysis and sensory diagnostics - add further depth, helping teams understand not just what consumers think, but why. Crucially, Product Hub turns individual studies into cumulative learning systems, with databasing and meta-analysis capabilities that enable long-term optimization of product portfolios.Technology, Powered by ExpertiseWhile many platforms focus purely on speed and automation, Product Hub is built on a different philosophy: technology should elevate expertise, not replace it.Every workflow is grounded in MMR’s scientific approach to product and sensory research, ensuring that insights are robust, actionable and aligned with real-world consumer behavior. Clients can choose a fully serviced model - leveraging MMR’s global experts - or a self-serve approach supported by dedicated customer success teams.This flexibility allows organizations to scale innovation in a way that fits their structure, resources and ambition.Enabling Antifragile InnovationIn today’s rapidly evolving market, winning brands are those that continuously test, learn and adapt. Product Hub enables this shift - transforming product testing from one-off projects into a scalable, always-on innovation engine.By accelerating iteration cycles, reducing risk and embedding learning into every stage of development, Product Hub helps brands not only keep pace with change, but thrive because of it.

Empowering Marketers to Understand, Reach and Grow their Customer BaseProdege empowers our partners by gathering insights, generating audience feedback, and driving loyalty through online engagement across multiple consumer facing brands. A cutting-edge marketing and consumer insights platform, Prodege has charted a course of innovation in the evolving technology landscape by helping leading brands, marketers, and agencies uncover the answers to their business questions, acquire new customers, increase revenue, and drive brand loyalty and product adoption.Bolstered by a major investment by Great Hill Partners in the fourth quarter of 2021 and strategic acquisitions of Pollfish, BitBurst and AdGate Media in 2022, Prodege looks forward to more growth and innovation to empower our partners to gather meaningful, rich insights and better market to their target audiences.