Find the Right MR Partner

Target Research Group is a full-service product design and analytics CPG company proudly celebrating its 40th year in service to companies of all sizes.Our purpose, since 1986, has been to empower our clients with the most prolific, cutting-edge methodologies to get the job done efficiently and with action.TRG spans the spectrum of innovation and product research. Our team of researchers take pride in aiding start-up companies understand the world of CPG and how to best navigate their way through uncharted territories, driving growth and creating their own narrative.Our pride continues as we maintain our partnerships with Fortune 100 companies. Some of these relationships span decades, as companies rely on our expertise to help them preside over and identify the current and future status of consumers ever changing needs.What’s new at Target Research GroupWe are pleased to offer Spoonshot, Target’s AI Program!Our AI-driven platform centralizes billions of valuable food and beverage related data points from over 28,000 sources updated continuously from across the world in one place. As we all look towards the future, it allows us to investigate product trends beyond the horizon, backed by science and confidence. Our platform offers our clients never before experienced data from around the world, compiled by our scientific team with a lens towards the future of food and beverage to enable you to cut the time from lab to shelf and providing you with actionable insights in order to drive strategic innovation.Target AI ensures that you’re always aware of your consumers’ needs ahead of your competition and allows you to be confident that you’re developing products that will sell.Target Research Group is sustainable.Greg Spagna, Target’s CEO leads the helm with over 50 years of experience and has gathered the best researchers from around the country. His ambitious team is always inspired by new directions and building great insights for their clients.AffiliationsPride, there is that word again! Target is proud to be an integral part of the famed Culinary Institute of America teaching the senior Marketing and New Product Development class, as well as being on its advisory committee.Key categories of applicationsTarget AI

Talk Shoppe is an Ogilvy Award-winning, women- and minority-owned consumer research agency celebrated for its tailored strategies, thoughtful analysis and meticulous design. As a premier bespoke partner, we specialize in crafting customized research solutions that deliver clarity, drive informed decision-making and empower growth in an ever-evolving marketplace. With a reputation built on excellence and trust, Talk Shoppe redefines what it means to deliver consumer insights - offering global reach with personalized service that meets the unique needs of each client. Trusted by leading brands, we bring a fresh perspective and strategic rigor to every engagement.

SyncScript offers comprehensive management services designed to manage every detail of a market research project. We are a partner who is fully committed, ensuring that every aspect of your qualitative operation is expertly handled.Project ManagementFrom initial client brief to final deliverables, our dedicated project managers are focused on making your project a success. We are experts at balancing timelines and budgets, collaborating with researchers and vendors, as well as managing communication and quality assurance. Whether you’re looking for a teammate to assist with certain aspects or a dedicated partner to manage your entire project, SyncScript offers solutions for the lifecycle of your market research study.RecruitmentWe offer custom recruitment from our proprietary participant panel, your list or a mix of both. Our innovative and invested recruitment team utilizes a combination of outreach methods to identify your target participants. With SyncScript’s video verification process, you can view and hear respondents’ articulations before they’re confirmed—ensuring you get the right voices, tone and authenticity for your study. Whether your focus is nationwide consumers, B2B or health care, this seamless process adds a layer of quality assurance that screening questions alone can’t match. Areas of expertise include gaming, food and beverage, haircare and beauty, education, Gen Z, patients and B2B.Field ServicesSyncScript’s detail-oriented field services team is devoted to executing your fieldwork logistics tasks and ensuring the right data is collected from the right people. Skilled at multitasking and crisis management, our team orchestrates any and all aspects of your research, no matter the complexity. Whether you task us with monitoring quotas, communicating with moderators, booking platforms and venues or coordinating incentives, SyncScript offers the operational solutions your project requires.TranslationFrom Tagalog and EU-5 languages and everything between, we are the one source for all your translation needs. Our expert linguists provide the highest quality in both the printed word and the spoken word.TranscriptionWord and Excel transcription services in verbatim, summary or notes formats. Our internal QA team and quick turnaround make us the ideal service for client-ready transcripts.Market Research SupportWe bridge the gap between transcript and final report, providing curated back-office administration, analysis when it’s needed most and customized for YOU. Analysis grids, pulling quotes to support themes, keyword highlighting, positive/negative mentions and more! We offer an on-demand team of analysis and administrative support curated to fit your needs.From recruitment and scheduling to data collection and quality control, our expert team handles every detail with precision and care. Let our network of contacts and attention to detail work for you! You’ll have the freedom to concentrate on interpreting results and making strategic decisions, knowing that the logistical side is in capable hands. We’re dedicated to making your project a success by creating a seamless experience where every detail is covered and your needs are met with swift, thoughtful responses.

Symmetric, a Decision Analyst company, provides sampling services to companies that place a very high value on representative samples, scientific sampling methods and advanced fraud-detection systems.QualityQuality is always top of mind. After a member joins one of our panels and completes the double-opt-in verification process, we take it a step further and verify they are providing thoughtful and truthful responses before they are confirmed as panel members. This triple-opt-in process helps ensure panelists’ engagement and quality. Our average panel member tenure is 3+ years, compared to an industry average of less than six months.Symmetric applies advanced technology and sophisticated systems to create and manage some of the best online panels in the world.American Consumer Opinion® American Consumer Opinion® is a worldwide online panel that reaches millions of consumers in the United States, Canada, Latin America, Europe and Asia. Consumers can sign up to become members in one of 11 languages. Samples are available in over 200 countries and territories. These panels are recruited in English, Spanish, Dutch, Portuguese, Italian, French, German, Russian, Traditional Chinese, Simplified Chinese and Japanese. Complete demographic profiles are maintained for each household.Contractor Advisory Board®The Contractor Advisory Board® is a group of building and construction contractors from across the United States, Canada and other countries. It spans the residential, light commercial, heavy commercial and industrial sectors of the building industry and includes new construction as well as remodeling and retrofit.  The Contractor Advisory Board® was established in 1999 and is English-only.Executive Advisory Board®The Executive Advisory Board® is a worldwide group of managers, directors and executives, ranging from those smaller companies to those in the largest corporations. The Executive Advisory Board® was established in 2000 and is available in English, French and German.Medical Advisory Board®The Medical Advisory Board® is a worldwide group of nurses, optometrists, pharmacists, dietitians, pathologists, laboratory technicians, radiologists, veterinarians and other health care professionals. The Medical Advisory Board® was established in 2003 and is English-only.Physicians Advisory Council®The Physicians Advisory Council® is a worldwide group of physicians and surgeons who help influence the future of medicine and health care by participating in online opinion surveys and discussions. The Physicians Advisory Council® contains both general practitioners and specialists in over 180 different specialty and board-certified categories. The Physicians Advisory Council® was established in 1999 and is available in English, French and German.Technology Advisory Board®The Technology Advisory Board® is a worldwide group of technology professionals – engineers, scientists, computer scientists, information systems professionals, software developers, web developers and executives in technology industries. The Technology Advisory Board® was established in 1999 and is available in English, French, German, Italian, Spanish and Japanese.Home use tests and mail surveysSymmetric has a dedicated mail-out department that is ready to assist with your home use test and mail survey projects. We have been conducting in-home use test studies for more than 30 years. Our well-trained team is dedicated, meticulous, and ready to help you with your product testing!The product processing and shipping area totals approximately 1,500 square feet and space in adjoining buildings is available for product storage as well.All space is maintained at a constant temperature of 72-74 degrees year-round.There is a loading dock in the mail processing area for receiving and shipping test products.All employees who touch or handle test products, or who work in the same room, are required to always wear surgical gloves. The product-processing and mail-processing facilities are cleaned daily.CATI servicesB2B audiences are getting harder to find online, and when you do find them, the data quality concerns creep up more often than not. CATI is a great alternative to finding and validating these audiences. Symmetric has the capability to program and conduct CATI surveys or connect to your pre-existing online survey to have the data in one location.The human elementEach survey we program contains open-ended questions that ask all respondents to go into detail about the survey they just completed. Those who do not answer properly are removed from the survey completes. Validating with technology is only one of the steps we do; validating that a respondent has read your survey and understood it is an added step Symmetric offers that no one else does.ISO/IEC 27001:2022 CertificationCIRQ, an ISO audit and certification body that is a subsidiary of the Insights Association, has awarded certification to Decision Analyst for compliance with ISO/IEC 27001:2022 information security standard. This includes the management of Decision Analyst-owned subsidiaries Symmetric and Nuance, surveys, websites, internal infrastructure (data, facilities, computers, servers), external web applications, and the processes necessary to deliver marketing research services to its clients.

Market Research insights scientifically designed to help you gain a competitive advantage. Discover how Sunseed can help your business grow.Sunseed Research provides strategic marketing consulting and high-capacity research management to help your business uncover customer insights. Our market research consultants and data scientists are skilled in  uncovering patterns lodged in complex data.Every research project we deliver uses stunning data visualizations to communicate a precise visual story. Indeed, visualizing information isn't just a deliverable; it's a critical step in our analytical process.Sunseed Research transforms what you know about your customers and market. Whether you want to boost sales, find more customers, develop a new product, or improve your customer experience, Sunseed Research will create the right strategy to find the information you need to maximize your results.Bring your data to life. Uncover your data story with Sunseed.

Strategic Research Initiatives LLC (SRI) is a full-service market research and branding agency based in suburban Phoenix, Arizona. Founded in March of 2009, SRI handles a variety of qualitative and quantitative research projects, including: customer satisfaction/experience, buyer segmentation, advertising and branding, concept development testing, journey mapping, large data analysis, benchmarking and pricing studies. We have conducted focus groups, recruited and conducted individual interviews (including with C-suite executives) and designed and managed mystery shopping studies in multiple industries.SRI also conducts B2B research with key customers and distributors as well as among prospective new clients. These efforts have included concept development as well as evaluations of best practices, customer satisfaction and engagement and market entry investigations for new product entries and expansion into other countries/regions.SRI specializes in international research and regularly conducts business in Europe, Asia, Latin America and Oceania. SRI has dedicated partners for work in a number of countries, including Cuba and in Australia, as well as key partner options in other key international markets, to provide low-cost and on-time data. We also work with our clients on specific rapid growth strategies to implement after economic downturns in sales and revenues. We have continuing client relationships in Australia, France, Germany, Japan, New Zealand, Norway and the United Kingdom.SRI has extensive expertise in automotive research, primarily with the manufacturers (including electric and autonomous vehicles) but also with key suppliers, for product development and concept testing with consumers through all stages of vehicle development, including for new vehicle launches or refreshes – typically via car clinics. SRI manages the recruiting and flying of respondents to central location clinics in North America, Europe and Asia. We also work with motorsports clients as well as those in the heavy-duty truck and construction equipment segments, including work on new technology innovations and applications.SRI also works within a variety of sectors, including: airlines, telecommunications, financial services, economic development, education, municipalities, utilities, agriculture, package goods, information technology, travel and hospitality, insurance, restaurant/food/drink services, health care, non-profit/NGO and sports companies/organizations, among others. These studies include all types of consumer research studies as well as some specific B2B and employee survey efforts.On the branding side, we have paired with international actors, singers and athletes to identify and maximize their sponsorship opportunities and revenue. We also have done tests for entertainment/media companies on customer reactions to new concept development/pilots for films and television series, both within North America and internationally. We have developed and conducted quantitative benchmarking studies on key metrics, including brand equity and funnel measures, as well as brand positioning.SRI is known for its extensive market research survey and interviewing guide development and their high-level analytical reports, which are always focused on executive summary recommendations for next steps and salient findings. SRI is client-focused and inventive.

Strategic Focus is a full service market research company based in Hong Kong and conducts both qualitative and quantitative studies in greater China and Asia Pacific region since 1996. We are a company with great passion in delivering the best quality services to our clients. We are committed to understanding the objectives of our clients, embracing them as our own and recommending the best and most effective research methodology in reaching client's objectives. Through the years, we have worked with blue-chip multinational clients and have also helped leading advertising agencies and renowned international marketing research consultants to perform research studies in greater China and the Asia Pacific region.

Stitch Marketing Research provides consulting services focused on human decision-making. We deliver empathetic research that includes the subjective experience; we don't just churn out datasets. Our unique proposition is a discovery process that evolves from the creation of new intelligence through new research.For over 15 years, our agency has brought the human equation to the front and center of the marketing discipline. We leverage multiple research methodologies - including digital ethnographies, focus groups, surveys, interviews and more - overlaid with strategic analysis to advise on real business tactics. Stitch has worked with everyone from Fortune 500 brands such as Disney, Adidas, and Capital One, to small startups testing a new product concept. We partner with branding, advertising and creative agencies by delivering consumer insights to fuel their client work.We take your challenges, own them, and put our best people on them. Our clients depend on our firm to weed through the information overload and develop actionable strategies. Your target audience is made up of people - that's why our research techniques are all "Tested on Humans."Applications of Qualitative Research:Brand Equity and Extension ResearchPositioning and DifferentiationProduct Launch ViabilityCommunication Reaction EvaluationUsability/expectation/satisfactionProduct Attribute Mix PrioritizationTarget Market Identification and ProfilingQualitative Methodologies:One-on-one In-Depth InterviewsFocus GroupsEthnographyTriadsIntercept Interviews

Forward thinking research.  SSRS is your trusted partner for complex and challenging research problems. With the latest data collection best practices, cutting-edge survey methodologies, and an industry leading team, SSRS is breaking the mold on what research companies can do.Proprietary. Innovative. Fit for purpose. SSRS offers tailor-made research solutions designed to gather hard-to-get data and answer complex problems.The SSRS Opinion Panel:  Rigorous Standards Combine Accuracy, Flexibility, and AffordabilityPublic Opinion and Policy: Leading the Way to a Well-informed Society Through Customized ResearchSSRS Encipher: A Suite of Calibration Services Utilizing Innovative and Experimentally Validated MethodsPolitical and Election Polling: Non-partisan Political and Election Related ResearchQualitative Research:  Understand Underlying Reasons, Opinions, and Motivations Among a Wide Variety of AudiencesSSRS Proprietary Panels: Highly Scalable Cost-efficient Data Collection Platform Tailored to Meet Client NeedsSSRS provides answers you can trust through rigorous research and relevant insights. Our focus, resolve, and passion for solving problems is relentless. We apply independent thinking to custom research solutions, combined with agile and steadfast problem-solving. When you work with the SSRS team, you have confidence in the reliability of data rooted in truth.Let's start a conversation about your next project.

Are you wasting time, energy and budget on research that isn’t delivering meaningful impact?SR Research Consultants helps insights teams maximize the value of their research investments. We assess your current projects, processes and methodologies, then partner with your team and stakeholders to streamline workflows, eliminate inefficiencies and improve speed, quality and outcomes.Beyond optimization, we help organizations modernize. We guide the integration and effective use of new platforms and technologies—including AI, synthetic data and digital twin solutions—ensuring your team stays ahead while maintaining rigor and credibility.We also implement systems to track and measure ROI, giving your insights function the ability to clearly demonstrate its impact on the business and the bottom line.With 25+ years of experience, we bring deep expertise across B2B, advertising, consumer products and services, CX, UX, health care and pharmaceutical and financial services. Our work spans both qualitative and quantitative research, grounded in a strong understanding of evolving methodologies and emerging technologies.We intentionally work with a select number of clients at a time to ensure a high level of service, focus and partnership.Contact us today to learn how we can help transform your insights organization.

Are you wasting time, energy and money on unnecessary and unproductive research projects and techniques? SR Research Consultants helps insights departments maximize their research budgets and results. We examine the work that has taken place and work with the insights team and stakeholders to streamline work and methodologies to improve the budget, timeline and results. We also implement a system that tracks and measure ROI to ensure that your team can show the impact on the company’s bottom line! 20+ years of experience. B2B, advertising, consumer products and services, qualitative and quantitative, CX, UX, health care and pharmaceutical and financial services are just some of industries we have served. We stay up-to-date and have vast experience in the latest technologies and methodologies to ensure that our clients are on the leading edge. We work with a small number of clients at a time to ensure that they receive the best service and experience. Contact us today to see how we can help your department.

Springboard’s specialties include children, teens and parents, Gen Z and Gen Y/Millennials, Asian Americans, B2B, nonprofits and education. Our experience spans a wide range of industries and nonprofit missions. As a boutique research shop, we provide highly individualized service, designing your study to your specific needs. Our rare combination of hands-on business experience and research smarts delivers strategic, actionable insights and ideas.Boutique research firm: We provide highly individualized service. Methods and personnel are tailored to your specific needs.  Real-world experience:Our principal researchers previously worked in brand/product management and client-side research departments. Knowing how research is applied in the real world enables us to deliver strategic, actionable insights and ideas in a cost-effective manner.Specialties: Children, teens and parents, Gen Z and Gen Y/Millennials, Asian Americans/multicultural, B2B, nonprofits, education, food and beverages. Beyond these specialties, our experience spans a wide range of industries and nonprofit missions.