Stitch Marketing Research

Stitch Marketing Research provides consulting services focused on human decision-making. We deliver empathetic research that includes the subjective experience; we don't just churn out datasets. Our unique proposition is a discovery process that evolves from the creation of new intelligence through new research.For over 15 years, our agency has brought the human equation to the front and center of the marketing discipline. We leverage multiple research methodologies - including digital ethnographies, focus groups, surveys, interviews and more - overlaid with strategic analysis to advise on real business tactics. Stitch has worked with everyone from Fortune 500 brands such as Disney, Adidas, and Capital One, to small startups testing a new product concept. We partner with branding, advertising and creative agencies by delivering consumer insights to fuel their client work.We take your challenges, own them, and put our best people on them. Our clients depend on our firm to weed through the information overload and develop actionable strategies. Your target audience is made up of people - that's why our research techniques are all "Tested on Humans."Applications of Qualitative Research:Brand Equity and Extension ResearchPositioning and DifferentiationProduct Launch ViabilityCommunication Reaction EvaluationUsability/expectation/satisfactionProduct Attribute Mix PrioritizationTarget Market Identification and ProfilingQualitative Methodologies:One-on-one In-Depth InterviewsFocus GroupsEthnographyTriadsIntercept Interviews