Find the Right MR Partner

ABX is the first to develop a singular methodology to evaluate ads in different media types, with comparable norms, so marketers could finally see their 360◦ view creative footprint. ABX also built a flexible and customizable dashboard, a syndicated survey system for the evaluation of hundreds of thousands of in-market ads, and a crystal-clear focus on how to best meet client needs. ABX has the flexibility to meet virtually any research challenge – at prices never offered before.The ABX Index™ is comprised of 5 of the 14 KPIs we measure and correlates to, and predicts, sales lift and profit. It provides the most accurate norms in the world. ABX has evaluated more than half-a-million ads across all media types and variables, and the ABX Index norms are used to evaluate creative for all pre-test, in-market, and custom ads in more than 75 countries.The ABX Global Multimedia Platform™ provides quick display and analysis capabilities for your ad results across media types; industries, categories, and products; geographics; demographics; ethnicities; typing tools and other custom variables. Results from syndicated, in-market evaluations appear in 24-48 hours on dashboard for standard and custom filtering and analysis.The ABX Creative Feedback Loop™ provides a framework for the continuous improvement of single ads or entire campaigns. The five steps include Pre-Testing; Edit and Retest; Evaluate Launched in-Market Ads; Revise Campaign (if needed); and Evaluate – Learn and Apply. Each step ensures insights and contributions to ROAS not previously available.Other Research, Analytics, and Insights ServicesAd and Brand TrackersBrand Lift StudiesBrand Fit™Custom Insights and Dashboard ReportsConcierge ServiceCustomized ABX IndexGender Equality Index™Market Mix ModelingPre-Tests and In-Market EvaluationProduct Integration and Placement TestingT.V. and Movie Concept EvaluationT.V. TrackersVideo and Mobile In-Game Sponsorship, Advertising and Branding

Full-service market research and strategic consulting firm that specializes in reaching multicultural segments in the U.S., China and Latin America. Our domestic and international segment coverage includes African-American, Caucasian, Chinese, Filipino, Hispanic, Japanese, Korean, Indian, Vietnamese and more. Our services comprise of design and development of qualitative/quantitative research, recruitment, moderation, interpretation and strategic analysis.

Driving insights across Asia Pacific, Middle East and South Africa1Lotus Research stands at the forefront of marketing research services, serving as a trusted partner for organizations seeking accurate, actionable and regionally nuanced insights. With a fieldwork coverage across the Asia Pacific, Middle East (MENA) and South African regions, 1Lotus Research offers end-to-end research solutions that cater to diverse industries, business objectives and consumer segments. From bustling metros to emerging markets, the company delivers strategic intelligence rooted in local realities and global standards.Specialized expertise in health care researchOne of the key pillars of 1Lotus Research’s service portfolio is its extensive experience in health care and pharmaceutical research. The firm supports global health care brands, clinical research organizations (CROs), hospitals and life sciences companies in navigating complex regulatory landscapes and understanding the needs of health care professionals (HCPs), patients and caregivers across Asia Pacific, Middle East (MENA) and South African regions.Whether it’s conducting qualitative interviews with specialists and general practitioners or quantitative surveys with pharmacists, patients and KOLs (Key Opinion Leaders), 1Lotus Research ensures robust methodologies and culturally sensitive execution. Therapeutic areas studied include oncology, cardiology, rare diseases, metabolic disorders and more, ensuring clients receive data that drives innovation and patient-centric decision-making.B2B Research across industrial verticals1Lotus Research also excels in B2B research, offering tailored services to clients in technology, manufacturing, automotive, chemicals, financial services, energy and technology. By engaging C-suite executives, business owners and procurement heads, the firm uncovers deep insights into buying behaviors, industry trends, competitive dynamics and innovation adoption across business ecosystems.Its B2B studies often include in-depth interviews (IDIs), CATI (Computer Assisted Telephonic Interviews), online surveys, feasibility studies, partner and distributor mapping and stakeholder perception analysis. Whether the research is exploratory or benchmarking in nature, 1Lotus ensures that clients are equipped with the intelligence needed to grow sustainably in challenging and rapidly evolving business environments.Deep understanding of B2C Consumer marketsIn the B2C space, 1Lotus Research brings a unique understanding of the cultural, economic and demographic nuances that shape consumer attitudes and behavior across Asia and MENA. From urban millennials in Southeast Asia to traditional buyers in the Gulf region or South African region, the firm offers rich insights through ethnographic studies, in-home usage tests (IHUTs), taste tests and digital consumer diaries.Clients benefit from highly localized research across sectors such as FMCG, retail, e-commerce, beauty and personal care, lifestyle products and travel and hospitality. Whether the objective is to launch a new product, reposition a brand, evaluate consumer satisfaction or understand pricing sensitivity, 1Lotus delivers insights that are both strategic and scalable.Pan-Regional Reach With Local PrecisionOne of 1Lotus Research’s biggest strengths is its CATI center through which it gives an added advantage to cover key markets including India, Malaysia, Indonesia, Thailand, UAE, Saudi Arabia, Qatar, Bahrain, Nigeria, Kenya, Ghana and major South African markets.The company ensures that every study—whether qualitative or quantitative—is carried out with cultural accuracy, language proficiency and compliance with local norms and ethical standards.This localized approach ensures higher response rates, better engagement and more authentic insights, which are especially important when dealing with complex topics or hard-to-reach audiences like medical specialists, industrial stakeholders or affluent consumers.Custom-Tailored Methodologies for Strategic ClarityRather than offering a one-size-fits-all research template, 1Lotus Research works closely with clients to understand their specific business questions and tailors methodologies accordingly. This client-centric approach spans everything from study design and sampling strategy to data collection, analysis and reporting. Whether the client is a multinational corporation, a startup, a government body or a nonprofit, 1Lotus ensures that research is designed for impact and clarity.