ABX Advertising Benchmark Index

ABX is the first to develop a singular methodology to evaluate ads in different media types, with comparable norms, so marketers could finally see their 360◦ view creative footprint. ABX also built a flexible and customizable dashboard, a syndicated survey system for the evaluation of hundreds of thousands of in-market ads, and a crystal-clear focus on how to best meet client needs. ABX has the flexibility to meet virtually any research challenge – at prices never offered before.The ABX Index™ is comprised of 5 of the 14 KPIs we measure and correlates to, and predicts, sales lift and profit. It provides the most accurate norms in the world. ABX has evaluated more than half-a-million ads across all media types and variables, and the ABX Index norms are used to evaluate creative for all pre-test, in-market, and custom ads in more than 75 countries.The ABX Global Multimedia Platform™ provides quick display and analysis capabilities for your ad results across media types; industries, categories, and products; geographics; demographics; ethnicities; typing tools and other custom variables. Results from syndicated, in-market evaluations appear in 24-48 hours on dashboard for standard and custom filtering and analysis.The ABX Creative Feedback Loop™ provides a framework for the continuous improvement of single ads or entire campaigns. The five steps include Pre-Testing; Edit and Retest; Evaluate Launched in-Market Ads; Revise Campaign (if needed); and Evaluate – Learn and Apply. Each step ensures insights and contributions to ROAS not previously available.Other Research, Analytics, and Insights ServicesAd and Brand TrackersBrand Lift StudiesBrand Fit™Custom Insights and Dashboard ReportsConcierge ServiceCustomized ABX IndexGender Equality Index™Market Mix ModelingPre-Tests and In-Market EvaluationProduct Integration and Placement TestingT.V. and Movie Concept EvaluationT.V. TrackersVideo and Mobile In-Game Sponsorship, Advertising and Branding