Find the Right MR Partner

The best conversational research available, authentic insights rooted in an ethnographic approachOur qualitative research approaches get you the most authentic consumer and voter insights available. Some of the world’s leading organizations, from the AARP to the Metropolitan Museum, have entrusted us with their research.Example: An environmental organization had what they thought was an easy ask: How can we convince farmers to use 10% less of toxic weed killers? It turns out that farmers already do everything they can to minimize the amount they use – because of the high cost of this product. Calls to “use less” won’t work, but many are very open to going fully organic—a pleasant surprise for our client.Example: Conventional wisdom was that Appalachians are blindly loyal to coal, but our research finds that people in the region are economically pragmatic and open-minded about new development and industries that will bring in the money and resources to make life sustainable there.We use a number of different conversational approaches to get the insights you need, depending on the audience, topic and context.Ethnographic (community visit) researchThis method involves visiting communities and talking to your audience where they live, work and play, often recruiting people on the spot, resulting in authentic conversations with people who would never be heard from in other research methods.Our diverse team has decades of experience engaging people in communities around the country. We are highly trained, great at striking up genuine rapport, and passionate about hearing people’s unfiltered thoughts. Most of our interviews are video recorded so you can meet your audience and hear their views directly.We are known for our ability to reach the most challenging audiences to discuss the most difficult topics. Even on a topic as sensitive and controversial as sex work, we were able to engage people in multiple regions, across demographic groups, in deeply thoughtful conversations on the topic.Ethnographic research can also include conversations in settings like retail spaces where customers are interacting with products.Mini Focus Groups (Table Talk)Our Table Talk sessions (3-5 participants) strike the perfect balance, letting us see conversational dynamics on a topic, but also creating a more natural and comfortable setting than larger, traditional groups - also allowing for more groups for your budget.One-on-one InterviewsNatural, semi-structured interviewing, rooted in our cognitive science expertise.TalkBack TestingThis unique conversational approach is like the kids’ game of telephone, letting researchers observe how messages are heard and picked up. You know what your materials are trying to say - find out how/whether they’re understood.

CRG Global Inc. – 34+ Years of Smarter, Faster, Stronger Market ResearchCRG Global has been redefining what research can do—leveraging expert talent, smart methodology and advanced tools to deliver reliable, actionable insights. Our network of Test America Studios operates state-of-the-art testing in 14 high-traffic U.S. markets, including Los Angeles, New Jersey, Miami, Chicago and Dallas.Research Expertise and Advanced CapabilitiesData Collection: Agile solutions using advanced mobile and in-person tools. We specialize in central location testing, home use testing, mobile research, hybrid qual/quant/online research.Test Studios: State-of-the-art facilities in high-traffic U.S. locations via our Test America division are equipped with test kitchens, fragrance sensory rooms, laundry labs and CLT group rooms, enabling in-person product testing and immersive research.Advanced Technology: Our tools include the mobile testing, eye-tracking equipment, qualitative IDI software and a fleet of 400+ tablets and laptops.Project Management: Experienced teams provide hands-on support and real-time field monitoring.Data Processing and Analysis: From cleaning to visualization, our analysts deliver insights that drive action.Product Procurement and Distribution: Nationwide sourcing and fulfillment managed from our warehouse.Quality Assurance: Our proprietary Confidata QA (CQA) system ensures real-time data integrity and participant verification. CRG’s Edge: Predictive Intelligence and Cultural ForesightWhat sets CRG apart is our innovative approach to research—driven by cutting-edge methodologies and powered by predictive intelligence. Through our specialized division, CSS-PI, we leverage a proprietary prediction market platform that reimagines how brands evaluate ideas, trends and innovation potential. At the core of CSS-PI is HUUNU, a gamified system that taps into the “wisdom of crowds.” Participants bet virtual currency on how others will respond—not just their own opinions—minimizing bias and delivering foresight with up to 90% accuracy. CSS-PI supports two key applications:HUUNU Futures: Predicts the timing, trajectory and impact of emerging trends to help brands stay ahead.HUUNU Foresight: Assesses early-stage concepts, optimizing features, messaging and product lineups pre-launch.Beyond numbers, CSS-PI captures the why behind the what—participants justify their predictions, providing rich qualitative context alongside validated quantitative insight. This dual-layer approach makes it a powerful tool for innovation, brand strategy and go-to-market planning.Complementing this is the CSS Content Creator Community—a vetted network of 7.3 million+ creators across 100+ global markets. As trendsetters and cultural insiders, they participate in qualitative interviews, foresight surveys and co-creation sprints, helping brands identify white space, shape narratives and stay culturally relevant. By integrating insight from content creators, consumers, AI and predictive analytics, CRG delivers a 360° view of the future. This enables brands to shift from reactive to proactive, from insight to foresight and from data to confident decision-making.Your Research Partner, Committed to ExcellenceWhy choose CRG? Our team of senior market research consultants works as an extension of your team, fully invested in your success. From project design through execution and delivery, quality is our top priority.CRG is an industry leader in quantitative research, with deep expertise in product testing, study design and insight generation. We specialize in tackling complex projects—whether it’s identifying niche Consumer or B2B targets, managing in-home usage tests (IHUTs) or executing longitudinal studies with precision and efficiency.Our robust U.S. online panel, with nearly 500,000 high-quality respondents, is primarily recruited through mall and gateway locations, resulting in high engagement. Our response and participation rates—especially for task-based studies—consistently exceed industry standards.In qualitative research, we deliver the same level of excellence across both in-person and online formats. From hard-to-reach recruitment and focus group moderation to leveraging virtual platforms for remote execution, our team is committed to delivering impactful insights through thoughtful design and flawless execution.In today’s fast-moving consumer landscape, CRG is a strategic partner—equipping brands with the clarity, confidence and foresight needed to lead in innovation and outperform the competition.

CRC Research is the premier market research agency in Canada. With 10 focus group rooms across our facilities in Toronto, Vancouver and Montreal, we are the largest supplier of facilities, bilingual recruitment and moderation, project management and qualitative research field services in Canada. We conduct sensory studies and usability tests across our network of facilities and work together with our partners to penetrate smaller markets throughout the country. Our healthcare, consumer and B2B capabilities are widely used by national and international consultancies who wish to conduct research in Canada. Our facilities are thoughtfully configured and generously apportioned spaces featuring stylish amenities and dedicated focus group suites, each with its own respondent waiting room, viewing room and private client lounge.  Designed with your versatile research needs in mind, CRC offers flexible room rental for focus groups, interviews, taste tests, usability studies, training sessions and workshops. Following a rigorous certification process, Health Canada has awarded CRC Research with a Non-Therapeutic Research on Cannabis (NTRC) License. This licensing enables CRC to conduct a wide range of sensory evaluations of cannabis products at all 3 of our Canadian facilities.  With our national panel of segmented cannabis consumers, CRC can meet all your cannabis marketing research needs, including virtual and in-person qualitative research, and the carefully controlled execution of onsite sensory tests.   All onsite testing of cannabis is conducted in strict compliance with Health Canada’s stringent protocols.

We are a unique blend of expert consultants across the fields of market research, evaluation and learning and strategy and facilitation.From working with nonprofits to research messaging related to their cause to modeling membership pricing for a museum, testing messages for a public health campaign via in-depth interviews and focus groups, assessing the health needs of a community through a representative survey and so much more, Corona shines light on the answers an organization needs to discover new ways to look toward the future.Clients have included the World Wildlife Fund (WWF), Snowsport Industries America, Big Brothers Big Sisters and countless city, county and state agencies. We have conducted more than 1,600 engagements in our 25+ years. Ninety-six percent of our clients would "definitely recommend" Corona Insights based on our most recent anonymous client survey.

Connecticut Connection's sole focus is on qualitative research in Connecticut.   We recruit respondents for both online qualitative research and face-to-face focus groups for studies throughout the state.  Connecticut Connection has a mirrored focus group facility in Glastonbury, Ct that is centrally located close to the intersections of I-91 and I-84.  Our staff will secure, host and record other venues in the state.   Connecticut Connection has an established record of supporting qualitative research to thousands of major brands and research consultants for over 40 years.

Connected Research & Consulting LLC was formed by Marcie Berenson, a seasoned global medical market research field expert who invented the road map for excellence in health care through leader recruitment services. Our hands-on, consultative approach allows us to custom-craft the best solutions for your projects. Specializing in lower-incidence groups. Senior personnel lead your projects, which equals highly invested respondents and the best outcomes. Known and recommended for our consistently outstanding results. Supported methodologies include telephone, online and webcam IDIs, on-site ethnographies, bulletin boards and traditional facility in-depth interviews. Our specialty is recruitment and field services/management of global thought leader projects.

Confide Research is an independently owned, full-service participant recruiting firm dedicated to connecting brands organizations and researchers with real people who provide meaningful, thoughtful insights. We believe the perspectives of everyday consumers play an important role in shaping the products, services and industries that impact daily life.Our extensive internal database includes a diverse network of participants from across the United States and internationally. Participants vary in age, ethnicity, background, lifestyle and beliefs, allowing us to recruit authentic voices that reflect a wide range of experiences and viewpoints. At Confide Research, we focus on finding engaged, articulate participants who can provide honest and valuable feedback.We provide end-to-end support throughout every stage of the research process, making recruitment seamless and efficient for our clients. From the initial consultation to project completion, our team works closely with clients to ensure each study is executed successfully and professionally. We offer complimentary project estimates and competitive pricing tailored to each project’s unique needs.Confide Research specializes in multiple qualitative research methodologies, including in-person and virtual focus groups, in-depth interviews and ethnographic studies. Our team manages all aspects of participant recruitment and screening, including survey programming, qualification, scheduling and communication with participants.In addition to recruiting, we coordinate logistics between clients, participants and research platforms to ensure a smooth experience for everyone involved. Once a project is complete, we handle participant incentive payments and any necessary follow-up support.At Confide Research, we are committed to delivering reliable recruiting solutions and high-quality participants who help our clients gain valuable insights and make informed decisions. We look forward to partnering with you on your next market research project.

Confero offers customized customer brand support services, compliance audits, mystery shopping, competitive intelligence, customer satisfaction research such as mobile and web surveys, spot check surveys, marketing promotion support and social medial monitoring. Reports provide accurate, objective feedback to help companies identify competitive opportunities and increase accountability.Results from research are reported real time via a robust web reporting platform. Reporting is technology-driven with digital photos, mobile capabilities and audio recorded telephone calls. Mystery shopping evaluations are offered via onsite visits, online visits or via calls. On the spot rewards increase sales, support in store promotions and motivate front-line employees. Services are available in the U.S. and Canada. Founded in 1986, Confero began as a women-owned business and continues this tradition today. Testimonial from Director of Marketing, Fast Casual restaurant: "The reports have been a revelation on how much work we need to do with the franchisees…hopefully when we are ready to do the next mystery shop, we can make some significant changes and see that reflected in the reports."

Research Design Team South LLC purchased Concepts in Focus in May of 2018 to work synergistically with our other existing WBENC certified market research company, Research Design Team Inc. Concepts in Focus was established in 1981 and has been the preferred market research vendor in the Jacksonville area ever since. Research Design Team South LLC realized the potential of the business in collaboration with Research Design Team Inc. Together these businesses provide market research services for clients from Fortune 500 companies to non-profit organizations, from large to small enterprises and provides research services for all types of clients. We specialize in testing consumer product goods and tailor our designed research methods to meet the most challenging of budgets. Our point of difference is in our test design strategies that maximize information while minimizing costs. We work smart and we work efficiently-conducting our research in a manner that focuses on creativity, flexibility and diversity of methodologies. We have the capability to conduct highly defined, small studies, as well as large-scale research in multiple markets.

Collage is the only AI-enabled cultural intelligence engine that provides brands with curated, actionable, cultural insights to accelerate revenue growth. Only Collage fuses consumer, brand and industry insights from 26 billion primary data points to provide brands with unparalleled depth of insights on the why behind consumers’ behaviors. The combination of the always-on, easy to use, updated daily tech platform with the best-in-class cultural strategists provides a unique competitive advantage for the world’s leading brands. Collage enables marketers and insights professionals to futureproof their brands, identify and win with the fastest-growing segments, increase brand resonance and loyalty, and authentically activate across all the marketing levers. Founded in 2009, culture has always been at the company’s core. Collage is a National Minority Supplier Development Council (NMSDC) certified minority-owned small business.

At CodingExperts, our primary focus is on quality verbatim coding. We transform your survey response verbatims into quantified, actionable management information. Do you need measurables for customer satisfaction, feedback on existing products and services, new product development or naming studies? CodingExperts is your solution.ExperienceWe have extensive experience in traditional consumer research, pharmaceutical, medical devices, healthcare industry, public transportation, tradeshows/conferences, gaming/casinos and more.Our senior coding professionals have 20+ years of experience in the marketing research field. We apply our knowledge to suit each client's individual needs, providing you with the highest quality data in the time frame you need it.CodingExperts has completed over 3,000 medical/pharmaceutical studies in the past 15 years (6,000+ total studies), so we are well-versed in the field. As a third-party resource, we have done a substantial amount of work for GSK, Pfizer, Merck, Abbott, Novartis, Roche and Boehringer Ingelheim among other drug manufacturers.Each coder has been trained in the nuances of medical coding and all senior coders have a minimum of five years of experience within the pharmaceutical industry. They have also studied training materials and passed standard manufacturer pharmacological tests.We offer multi-language capabilities which include in-language coding as well as translations. We offer full European language compatibility, as well as Chinese, Japanese, Korean, Malaysian, Taiwanese, Indonesian, Arabic, Farsi, Turkish, Urdu, Swahili and more.We have experience coding on numerous platforms including Ascribe, Caplena, Colibri, Excel coding and more.

Code verbatims with precision using human-led AI.codeit is the smarter, faster verbatim coding tool, trusted by some of the world's leading research agencies, coding providers and in-house researchers.With codeit, you can manually code your data, let AI do all the work or choose a powerful combination of both. It has a range of features to code, refine and analyze verbatim data of any size, accurately, efficiently and with full human oversight.Automated Theme DiscoveryUsing the latest AI techniques, codeit can automatically extract the themes within your verbatim data - at the click of a button. Use these themes to build a draft codeframe or explore them using our visualisation tools.Codeframe RefinementComplete control of your codeframe. Sense-check, re-label, restructure and align your codeframe with your research goals.Machine LearningLearns by example as you work. As you code your data, codeit automatically builds an advanced deep learning model that understands the detail of your project and the nuance of how you categorize your data. Use this to autocode any remaining uncoded verbatims or subsequent uploads.Deep DiveYour analytical sidekick to interrogate and investigate your survey data like never before. Explore key themes and trends, generate visual insights or compare subgroups.Brand Coding A dedicated coding mode, optimized for the challenges of brand mentions. It effortlessly handles misspellings and verbatims containing multiple mentions.Sentiment Analysiscodeit automatically applies sentiment analysis to each verbatim and assigns a sentiment score to each theme detected. It also provides aggregate summary measures (e.g. Sentiment Score, Polarisation, Extreme Reaction) - to build an overall sentiment picture.Data Visualization Quickly visualize your coded data in a set of simple, easy to use charts including bar chart, pie chart, sun burst, tree map and many more.Data IntegrationConnect codeit directly to your survey platform to reduce the friction of exporting and importing data for coding. Using codeit’s Data Link technology, you can seamlessly and effortlessly synchronize data between your survey platform and codeit.Optimized Coding InterfaceDesigned and refined in collaboration with real-world coders over many years, the codeit user interface is unrivalled in its ease of use and efficiency. It is packed with features that make manual coding or refining ultra-efficient.Team collaboration codeit provides a platform that makes managing large coding projects smoother and easier. Projects are hosted in a shared cloud application which makes collaboration easy and secure. Coding work can be delegated at a granular level so your coders can work concurrently and get your project finished in much less time.Multilingual projectscodeit makes it easy to handle multilingual projects, allowing you to work in native language or auto-translate your data.Simple PricingSimply pay for what you use. No hidden costs or charges and no surprises.Here is what our customers think:“codeit’s AI-driven analysis tools are where it truly excels. Market researchers can quickly analyze qualitative data, allowing for the rapid identification of critical insights. codeit makes the overall research process much more efficient, it leads to a faster time to insights, less time spent on tasks that an AI can tackle more efficiently than a human.” – Sean Campbell, Cascade Insights“codeit has optimized our research processes and opened new avenues for data insights. It’s a valuable tool for any market research team looking to harness the power of AI whilst maintaining a hands-on approach.” – Lori Rinderer, 7th SenseTry it for free or book a demo.