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The Logit Group is an innovative, technology-driven research execution company. We’re a team of holistic research practitioners and aim to add value for our clients through expert-level insights across a full range of methodologies. Our proprietary online platforms and call centers can handle research engagements of all sizes. We work quickly, efficiently and are focused on quality, all at competitive prices. At Logit, we have a firm conceptual grasp of what research is and where the space is headed, and we always strive to get the job done right, on time and on budget.

The Harris Poll is a global market research and advisory firm helping business leaders navigate disruption with confidence. In a market defined by economic volatility, AI acceleration, and increasing pressure to consolidate vendors, Harris delivers strategic intelligence that combines rigor, speed and relevance.Built on more than six decades of measuring societal sentiment and consumer behavior, we go beyond basic data delivery. Our work fuses methodological precision with strategic consultation so you not only understand what’s happening but also what to do next.With global reach in over 100 countries and the backing of the Stagwell network (NASDAQ: STGW), The Harris Poll empowers Fortune 500s, disruptors and public institutions to make high-stakes decisions around:Corporate reputationBrand researchThought leadershipOn-demand insights Navigate the now. Shape what’s next.Learn more at www.theharrispoll.com.

The Focus Room has been specializing in U.S. nationwide qualitative recruiting for 30+ years. Our senior-level recruiting team and project managers are experts at making sure you have tech-savvy, articulate, high-quality and enthusiastic respondents nationwide, verified to participate in all industry platforms and in-person locations. Our wide range of experience and our expert internal recruitment team provides valuable insight into the U.S., Canada, and the U.K. markets, giving us the edge needed to fulfill your research objectives and exceed your expectations. 

The Farnsworth Group is a full-service qualitative and quantitative custom research firm serving manufacturers, retailers, dealers and distributors in the building products, hardware, home improvement and lawn and garden industries for nearly 40 years.Building products manufacturers and suppliers trust us to gain deep insights in their customers’ behaviors, brand and strategic opportunities/risks.Our deep category expertise and long-standing experience with both Consumers (DIYers) and Professional Tradespeople deliver actionable insights that drive measurable market performance.Core capabilities include:Customer Usage, Attitude and Behavior ResearchBrand Health ResearchProduct Development ResearchMarket Sizing ResearchWe help clients solve critical business challenges across four primary areas:1. Understand Customers and Unlock Growth:Identify high-potential customer segments, premium trade-up opportunities, replacement triggers and category expansion paths. Understand shifting demand between DIY and professional channels and the impact of emerging trends.Quantitative and qualitative methodologies include:Market Sizing Analysis: Combines primary surveys, client data and secondary sources to size current and/or total addressable market (TAM)Customer Segmentation: Quantitative surveys and qualitative interviews to profile and group customers by needs, behaviors or attitudesAttitudes and Usage Exploration: Uncover category sentiments and behaviors, measure purchase drivers and track trendsOpportunity Mapping: Uncover jobs-to-be-done via qualitative and measure via quantitative to reveal “white space” and priority segments for growthQuestions we help anwer:Which customer segments are most likely to trade up to premium products?How do emerging lifestyle trends (e.g., energy efficiency, wellness, design aesthetics) shape demand?Where are opportunities for category expansion/adjacent product adoption?How is demand shifting between DIY and professional installation channels?2. Strengthen Brand Position:Determine which attributes drive awareness, preference, loyalty and repeat purchase. Evaluate perceptions of quality, innovation, value, sustainability and reputation across key audiences.Quantitative and qualitative methodologies include:Brand Health Tracking: Ongoing wave-over-wave tracking of KPIs (awareness, usage, satisfaction and NPS) to capture trends and impacts of brand activitiesCX Tracking and Touchpoint Analysis: Qualitative and quantitative research to map how well your brand delivers on expectations at key moments of truth (e.g., sales interactions, service support, digital presence)Brand Satisfaction and Loyalty Drivers: Multivariate analysis to identify what truly drives loyalty and repeat purchase and advocacyBrand Portfolio Architecture Strategy: Survey customers to determine the optimal structure of brands within a portfolio, especially supporting mergers and acquisitionsQuestions we help anwer:Which brand attributes most influence choice and loyalty among key decision makers?How do perceptions of quality, innovation and value differ across audiences (DIY, pros, specifiers)?How do marketing investments (ads, digital, sponsorships) translate into brand awareness and trust?What differentiates top-performing brands in customer satisfaction and repeat purchase? 3. Optimize Products and Innovation:Pinpoint the features and claims that drive purchase and satisfaction. Uncover unmet needs and customer trade-offs between cost, performance and aesthetics.Quantitative and qualitative methodologies include:Concept Screening and Validation: Monadic or comparative surveys to determine acceptance, appeal and improvement areas for product ideasFeature Prioritization: Identify which product features or benefits drive the most preference, satisfaction and differentiationPricing and Value Analysis: Reveal price elasticity and the ideal price-feature combinations to maximize adoption and marginLine Optimization: Determine the optimal product mix to maximize customer reach and minimize cannibalizationPackaging and Messaging Testing: Test alternative packaging, claims or marketing messages for clarity and impact at shelf or onlineQuestions we help anwer:What product features and performance claims most drive purchase and satisfaction?Which pain points or unmet needs create opportunity for innovation or line extension?How do performance expectations vary by project type, budget level or geography?What are the tradeoffs customers are willing to make between cost, performance and aesthetics?4. Enhance Channel and Go-to-Market Strategies:Map buyer journeys across retail and digital channels. Assess pricing, promotions, merchandising and service impacts on conversion and loyalty.Quantitative and qualitative methodologies include:Path-to-Purchase and Journey Mapping: Qualitative interviews and/or quantitative surveys to capture the steps, influences and pain points in the buying process.Channel Selection and Satisfaction: In-store shopper missions and surveys to understand how and why customers choose and rate distribution channels.Go-to-Market Optimization Analysis: Integrate survey data with sales and channel performance to refine distribution, sales coverage and partner strategies.Distributor Experience Assessments: Evaluate dealer perceptions of your brand to optimize brand support and performance improvements. Questions we help anwer:How do customers research, compare and purchase products across channels?What in-store and digital experiences most influence conversion and loyalty?How do pricing, promotions and availability shape retailer or distributor preference?How can messaging and merchandising be tailored to different buyer journeys and decision points?Get Strategic Insights from Advanced Analysis TechniquesWe apply advanced analytics, segmentation, conjoint, driver modeling, forecasting and optimization to link insight to action. Our approach guides product, pricing, portfolio and go-to-market decisions to maximize growth, ROI and competitive advantage.

The Directions Group is a strategic insights firm helping businesses grow, innovate and differentiate themselves in the marketplace through our integrated intelligence framework – allowing us to find connections that others miss.Our integrated intelligence framework synthesizes sources, including primary research, client data, empathic insights, predictive analysis and more into a single, strategic view of your customer and market. Advisors curate the information into a decision-ready narrative that helps businesses anticipate challenges, strengthen customer connections and differentiate their brands.Human Understanding - We specialize in deep and empathic exploration of human behaviors and motivations.Business Insights - We are expert at extracting differentiated, intelligent insights from data that drive real world decisions.Strategy and Planning - We anticipate future challenges, predict market influencers and help our clients forge a clear path forward.

CRG Global is a vertically integrated company that has demonstrated its dedication to the Market Research Industry over the past 34 years. We have evolved and continue to differentiate ourselves from our competition by recruiting experienced industry professionals committed to research method optimization and continually reinvesting in technologies and infrastructure to ensure that we provide our clients with state-of-the-art facilities and research capabilities. We are the ultimate one-stop shop for your research needs with 15 U.S. test studios, over 500,000 active members in our U.S. online panel, and global partners in over 50 countries. Our U.S. resources combined with our international partners give us reach across the globe in a wide range of categories, including fragrance, health and beauty, food and beverages, household appliances, electronics, and more. CRG Global specializes in central location testing, home use testing, and mobile research. We offer advanced technologies such as our new Survey Passport mobile data collection application, eye-tracking equipment, qualitative IDI software, laptops/tablets for large session and offsite testing. Select test studios include sensory booths, fragrance evaluation rooms, commercial and residential test kitchens, laundry rooms, and spacious focus and viewing rooms.Why Choose CRG Global Inc?We are industry leaders in Quantitative research, with expertise in product testing, design execution, and uncovering insights. With both online and offline expertise, we regularly craft a custom data collection approach that allows CRG to execute quality data collection on the toughest projects. We have developed and implemented intricately detailed data collection protocols to provide the highest level of credibility, reliability, and accountabilityWe have a high-quality online panel with almost 500,000 respondents in the US. Most respondents are recruited from our mall or gateway locations. Our response and participation rates, especially in more “task” related projects, are well above the industry average. We offer a step above in Qualitative research. The CRG senior research team has a history of success in partnering with clients to create and execute innovative and new research methodologies both online and in-person. This provides deeper insights into consumer habits, emotions, and daily routines. We have varied experience with projects in an offsite location (e.g., beach, restaurant, bar, model home, etc.) or an on-site location that is set up to simulate a specific user experience (e.g., bar environment) with the objective to gather consumer perceptions, behaviors, and attitudes in a setting that closely simulates a “real-world” user experience.We can leverage both our in-person mall recruiting and online recruiting capabilities to execute your project in the most optimal manner. Following CRG’s ongoing commitment to deliver the highest quality data, we utilize our Confidata QA (CQA) application in projects programmed internally. The CQA program monitors and measures interview quality in real-time. In addition, before a respondent is confirmed for participation, a mobile re-contact through our CQA process is conducted for respondents to verify their qualification and agreement to participate. These re-contacts are managed from our corporate offices.What We Offer At CRG Global Inc?Data Collection Solutions: Agile data collection technologies and practices with the ability to execute using the most complex programs. Our inventory of tools includes over 400 tablets/laptops for in-person data collection, Survey Passport Mobile App offering video IDIs as stand-alone or part of an overall project, and our own eye tracking equipment. Test Studios: Our Test America division is comprised of purpose-built consumer test studios with fully equipped test kitchens, accommodating client viewing rooms, spacious focus rooms, sensory evaluation rooms for fragrance testing, and laundry facilities. They are strategically positioned in high-traffic retail locations throughout the United States, giving us unparalleled access to the American consumer across the United States. Project Management: Our experienced project managers work directly with your team across domestic and international markets to monitor daily field production, provide actionable solutions to issues in the field, and collaborate with data processing to ensure delivery timelines are met.Data Processing: Our experienced data management team works with you to meet all your processing and analysis needs.Reporting and Statistical Analysis: Our team of senior analysts and statisticians are adept at data visualization and uncovering actionable insights.Product Procurement and Distribution: We offer product sourcing and fulfillment services throughout the U.S., managed by our dedicated warehouse.

CSS/datatelligence is part of the CRG Global portfolio of companies, a leader in providing consumer and sensory guidance to the research industry for over 35 years. CSS/datatelligence has demonstrated its dedication to the Market Research Industry by differentiating ourselves in the following ways:A team comprised of experienced industry professionals, committed to research method development and best practice execution across qualitative and quantitative methodologies.Ability to leverage quantitative, qualitative and hybrid methodologies to build research programs from concept to product launch to marketplace sustainability.Professional researchers to blend sensory protocols and practices in your product development process.Full-service market research capabilities using systematic quality controls and communication.Continual reinvestment in technologies and infrastructure to ensure that we provide our clients with state-of-the-art facilities and research capabilities, while at the same time offering unequaled cost saving opportunities arising from working with a single, vertically integrated supplier. We have recently added gaming and prediction techniques to our portfolio.Our U.S. capabilities coupled with our international partnerships provide a global reach and enable us to conduct projects with project management, operations, analysis & reporting all based in the US.CSS enjoys becoming partners with our clients. We work as an extension of our clients’ research teams, offering as much or as little is needed, depending on their specific research needs. We excel at full-service research – from product design all the way through ending analysis and recommendations. However, we are also happy to provide only the data collection piece and let our clients’ teams run with the data, or even take client internal study data and analyze the results. We are agile, flexible, and love sharing our expertise with our clients!INDUSTRY EXPERTISEBeauty | Beverage/Adult Beverage | Consumer Package Goods | Customer Experience | Health & Personal Care | Fragrances | Oral Care | OTC Health Care | Pet Care | Restaurant/Food Service | RetailRESEARCH SPECIALIZATIONSProduct Optimization and Innovation: Idea & Concept Screening | Product Testing | Sensory/Guidance Testing | Early Trier Research | Legal Claims Validations | Claims EffectivenessShopper/Trade: Path-to-Purchase | Packaging & Shelf Designs/Merchandising | Pricing Strategies | Mystery ShoppingNICHE AUDIENCES Affluents | Hispanics | Multi-Cultural Consumers | Mature/Seniors | Gen Z & Millennials | Luxury Shoppers | Salon Experts

Since its establishment in 1957, Taylor Research has continually upheld a legacy of unparalleled expertise, professionalism, and unwavering commitment to quality. We recognize the fundamental importance of securing top-tier respondents for the success of your project. With over six decades of industry experience, Taylor Research possesses an exceptional level of proficiency, meticulous attention to detail, and a comprehensive approach that consistently delivers results of exceptional quality, surpassing your every expectation.From consumer and medical recruiting to B2B and low-incidence targets, we have you fully covered. Our research facilities stand as a testament to our dedication, embodying professionalism, modernity, and adaptability on a national scale. By cultivating an environment that puts respondents and clients at ease, we foster open, productive, and seamless conversations. With three expertly designed research suites, each equipped with dedicated discussion/interview rooms and observation areas, we ensure the utmost comfort and convenience throughout the research process.Moreover, our state-of-the-art CLT room boasts 20 cutting-edge testing stations, while our versatile test kitchen readily accommodates a diverse range of requirements. Allow us the opportunity to demonstrate why the industry has relied upon us for over six decades.

Target Research Group is a full-service product design and analytics CPG company proudly celebrating its 40th year in service to companies of all sizes.Our purpose, since 1986, has been to empower our clients with the most prolific, cutting-edge methodologies to get the job done efficiently and with action.TRG spans the spectrum of innovation and product research. Our team of researchers take pride in aiding start-up companies understand the world of CPG and how to best navigate their way through uncharted territories, driving growth and creating their own narrative.Our pride continues as we maintain our partnerships with Fortune 100 companies. Some of these relationships span decades, as companies rely on our expertise to help them preside over and identify the current and future status of consumers ever changing needs.What’s new at Target Research GroupWe are pleased to offer Spoonshot, Target’s AI Program!Our AI-driven platform centralizes billions of valuable food and beverage related data points from over 28,000 sources updated continuously from across the world in one place. As we all look towards the future, it allows us to investigate product trends beyond the horizon, backed by science and confidence. Our platform offers our clients never before experienced data from around the world, compiled by our scientific team with a lens towards the future of food and beverage to enable you to cut the time from lab to shelf and providing you with actionable insights in order to drive strategic innovation.Target AI ensures that you’re always aware of your consumers’ needs ahead of your competition and allows you to be confident that you’re developing products that will sell.Target Research Group is sustainable.Greg Spagna, Target’s CEO leads the helm with over 50 years of experience and has gathered the best researchers from around the country. His ambitious team is always inspired by new directions and building great insights for their clients.AffiliationsPride, there is that word again! Target is proud to be an integral part of the famed Culinary Institute of America teaching the senior Marketing and New Product Development class, as well as being on its advisory committee.Key categories of applicationsTarget AI

Talk Shoppe is an Ogilvy Award-winning, women- and minority-owned consumer research agency celebrated for its tailored strategies, thoughtful analysis and meticulous design. As a premier bespoke partner, we specialize in crafting customized research solutions that deliver clarity, drive informed decision-making and empower growth in an ever-evolving marketplace. With a reputation built on excellence and trust, Talk Shoppe redefines what it means to deliver consumer insights - offering global reach with personalized service that meets the unique needs of each client. Trusted by leading brands, we bring a fresh perspective and strategic rigor to every engagement.

SyncScript offers comprehensive management services designed to manage every detail of a market research project. We are a partner who is fully committed, ensuring that every aspect of your qualitative operation is expertly handled.Project ManagementFrom initial client brief to final deliverables, our dedicated project managers are focused on making your project a success. We are experts at balancing timelines and budgets, collaborating with researchers and vendors, as well as managing communication and quality assurance. Whether you’re looking for a teammate to assist with certain aspects or a dedicated partner to manage your entire project, SyncScript offers solutions for the lifecycle of your market research study.RecruitmentWe offer custom recruitment from our proprietary participant panel, your list or a mix of both. Our innovative and invested recruitment team utilizes a combination of outreach methods to identify your target participants. With SyncScript’s video verification process, you can view and hear respondents’ articulations before they’re confirmed—ensuring you get the right voices, tone and authenticity for your study. Whether your focus is nationwide consumers, B2B or health care, this seamless process adds a layer of quality assurance that screening questions alone can’t match. Areas of expertise include gaming, food and beverage, haircare and beauty, education, Gen Z, patients and B2B.Field ServicesSyncScript’s detail-oriented field services team is devoted to executing your fieldwork logistics tasks and ensuring the right data is collected from the right people. Skilled at multitasking and crisis management, our team orchestrates any and all aspects of your research, no matter the complexity. Whether you task us with monitoring quotas, communicating with moderators, booking platforms and venues or coordinating incentives, SyncScript offers the operational solutions your project requires.TranslationFrom Tagalog and EU-5 languages and everything between, we are the one source for all your translation needs. Our expert linguists provide the highest quality in both the printed word and the spoken word.TranscriptionWord and Excel transcription services in verbatim, summary or notes formats. Our internal QA team and quick turnaround make us the ideal service for client-ready transcripts.Market Research SupportWe bridge the gap between transcript and final report, providing curated back-office administration, analysis when it’s needed most and customized for YOU. Analysis grids, pulling quotes to support themes, keyword highlighting, positive/negative mentions and more! We offer an on-demand team of analysis and administrative support curated to fit your needs.From recruitment and scheduling to data collection and quality control, our expert team handles every detail with precision and care. Let our network of contacts and attention to detail work for you! You’ll have the freedom to concentrate on interpreting results and making strategic decisions, knowing that the logistical side is in capable hands. We’re dedicated to making your project a success by creating a seamless experience where every detail is covered and your needs are met with swift, thoughtful responses.

Symmetric, a Decision Analyst company, provides sampling services to companies that place a very high value on representative samples, scientific sampling methods and advanced fraud-detection systems.QualityQuality is always top of mind. After a member joins one of our panels and completes the double-opt-in verification process, we take it a step further and verify they are providing thoughtful and truthful responses before they are confirmed as panel members. This triple-opt-in process helps ensure panelists’ engagement and quality. Our average panel member tenure is 3+ years, compared to an industry average of less than six months.Symmetric applies advanced technology and sophisticated systems to create and manage some of the best online panels in the world.American Consumer Opinion® American Consumer Opinion® is a worldwide online panel that reaches millions of consumers in the United States, Canada, Latin America, Europe and Asia. Consumers can sign up to become members in one of 11 languages. Samples are available in over 200 countries and territories. These panels are recruited in English, Spanish, Dutch, Portuguese, Italian, French, German, Russian, Traditional Chinese, Simplified Chinese and Japanese. Complete demographic profiles are maintained for each household.Contractor Advisory Board®The Contractor Advisory Board® is a group of building and construction contractors from across the United States, Canada and other countries. It spans the residential, light commercial, heavy commercial and industrial sectors of the building industry and includes new construction as well as remodeling and retrofit.  The Contractor Advisory Board® was established in 1999 and is English-only.Executive Advisory Board®The Executive Advisory Board® is a worldwide group of managers, directors and executives, ranging from those smaller companies to those in the largest corporations. The Executive Advisory Board® was established in 2000 and is available in English, French and German.Medical Advisory Board®The Medical Advisory Board® is a worldwide group of nurses, optometrists, pharmacists, dietitians, pathologists, laboratory technicians, radiologists, veterinarians and other health care professionals. The Medical Advisory Board® was established in 2003 and is English-only.Physicians Advisory Council®The Physicians Advisory Council® is a worldwide group of physicians and surgeons who help influence the future of medicine and health care by participating in online opinion surveys and discussions. The Physicians Advisory Council® contains both general practitioners and specialists in over 180 different specialty and board-certified categories. The Physicians Advisory Council® was established in 1999 and is available in English, French and German.Technology Advisory Board®The Technology Advisory Board® is a worldwide group of technology professionals – engineers, scientists, computer scientists, information systems professionals, software developers, web developers and executives in technology industries. The Technology Advisory Board® was established in 1999 and is available in English, French, German, Italian, Spanish and Japanese.Home use tests and mail surveysSymmetric has a dedicated mail-out department that is ready to assist with your home use test and mail survey projects. We have been conducting in-home use test studies for more than 30 years. Our well-trained team is dedicated, meticulous, and ready to help you with your product testing!The product processing and shipping area totals approximately 1,500 square feet and space in adjoining buildings is available for product storage as well.All space is maintained at a constant temperature of 72-74 degrees year-round.There is a loading dock in the mail processing area for receiving and shipping test products.All employees who touch or handle test products, or who work in the same room, are required to always wear surgical gloves. The product-processing and mail-processing facilities are cleaned daily.CATI servicesB2B audiences are getting harder to find online, and when you do find them, the data quality concerns creep up more often than not. CATI is a great alternative to finding and validating these audiences. Symmetric has the capability to program and conduct CATI surveys or connect to your pre-existing online survey to have the data in one location.The human elementEach survey we program contains open-ended questions that ask all respondents to go into detail about the survey they just completed. Those who do not answer properly are removed from the survey completes. Validating with technology is only one of the steps we do; validating that a respondent has read your survey and understood it is an added step Symmetric offers that no one else does.ISO/IEC 27001:2022 CertificationCIRQ, an ISO audit and certification body that is a subsidiary of the Insights Association, has awarded certification to Decision Analyst for compliance with ISO/IEC 27001:2022 information security standard. This includes the management of Decision Analyst-owned subsidiaries Symmetric and Nuance, surveys, websites, internal infrastructure (data, facilities, computers, servers), external web applications, and the processes necessary to deliver marketing research services to its clients.