TP Infinity

TP Infinity (hereinafter TPKS) is founded on the extensive experience of GNResearch in the fields of analytics and market-research. GNResearch merged into Praxidia and is now consolidated under the brand Teleperformance, as the Knowledge Services division, which plays a fundamental role in digital transformation within the Group and in the marketplace.|TPKS helps companies to tangibly measure (and demonstrate) the ROI of CX strategy, combining internal KPIs, feedback and customer behaviour.|Our Customer Insight department oversees the entire CX cycle with innovative solutions that assign a crucial role to market research: using it not solely as a tool for analysis, assessment and knowledge, but one that can generate immediately implementable actions through insights, in order to generate value.|Integrating traditional qualitative and quantitative research tools with innovative data-collection tools, we are now able to enrich insights arising from research with passive, unsolicited data collection: we refer to this as Market Research 4.0, a method that harnesses and optimizes insights from research, combining them with the power of big data.|Our comprehensive, interdisciplinary approach has enabled us to support our customers on a path from awareness to action: from assessment to generation of ideas and right through to the implementation of actions on the product/customer/service experience, without overlooking the importance of human feedback.|