SINUS Markt- und Sozialforschung GmbH

SINUS is an independent, owner-managed institute for psychological and social science research and consulting. SINUS' research is based on expertise in quantitative and qualitative research methods. Understanding what makes people tick: with ethnological inquisitiveness, empathy, respect, scientific research and not least its 40 years of experience, SINUS studies people’s everyday reality as well as socio-cultural change and its significance for companies and institutions. SINUS is renowned for its Sinus-Milieu typology of social groups and marketing target groups, based upon the social milieu concept. Milieu models have been developed for more than 40 countries and territories, and the system is recognized in specialist publications as a key tool in target group research. In 2014, following the update for the global target group model ‘Sinus-Meta-Milieus®’, SINUS founded the brand & business consulting subsidiary SINUS:consult in Singapore. In doing so, SINUS-Institut has continued to expand its expertise in the fields of consulting and international research. In addition, SINUS has recourse to an interdisciplinary scientific panel comprised of experts from marketing management, educational research, urban sociology and church/religion. SINUS – 40 years of tradition and innovation