Magnet, Inc. Brand Planning

Magnet Inc. is a market research firm and brand strategy consultancy. For over 25 years, Magnet has served hundreds of companies, organizations and institutions in areas such as brand positioning, advertising research, product and service development, ideation and audience segmentation.Our research includes assessing the viability of complex, life-saving medical devices, designing coursework for the most prestigious educational institutions, testing creative materials for advertising and design firms and developing everyday household products and services.Magnet Inc. is methodology agnostic. We are not beholding to any one approach; as such, we use a thoughtful and appropriate application of research to answer essential questions. In addition, our “research al dente” credo means we only use as much research as necessary to get the answers, no more and no less. Our work ranges from ideation sessions, focus groups, in-depth interviews, and ethnographic studies to online quantitative, syndicated trend analyses and geo-demographic segmentation studies.Clients consistently refer to our work as revelatory and instrumental in guiding them to opportunities and steering them away from pitfalls. In that vein, our work has helped our clients realize hundreds of millions of dollars in sales and saved them millions.