Latitude

Latitude is a global creative research agency helping media, entertainment, and brand clients uncover what audiences feel, do, and remember.Powered by LumiereOur proprietary video insights platform, Lumiere, delivers real-time reactions, behavioral data, and AI-driven conversations for a faster path to deep audience understanding. Trusted by Amazon, Disney, NBCUniversal, and more, we help teams test content, ads, and creative across formats—revealing what resonates, why it works, and how to optimize it quickly. We go beyond metrics to uncover the Emotional ROI of creative—what drives connection, recall, and long-term impact.