Horowitz Research

Horowitz Research is a full-service research company and a wholly owned subsidiary of M/A/R/C Research, one of the oldest and most respected market research firms in the United States.Horowitz offers clients a unique value proposition, with expertise that lies at the nexus of the three biggest trends impacting businesses today: Demographic, cultural, and sociopolitical shifts that we are experiencing both nationally and internationally, as well as shifts in media and technology that are forever changing how brands connect with people.We are thought leaders in the cultural insights space, with deep experience sampling, recruiting, conducting research, and consulting our clients on diverse segments:Generational segments (Gen Alpha, Gen Z, Millennials, etc.)Multicultural groups (Hispanic/Latinx, Black, Asian, Native American, etc.)Women consumersPeople with disabilitiesReligious groupsThe LGBTQIA+ communityInternational and in-language audiencesNiche targetsHard-to-reach populationsWe have a diverse, multicultural, and multilingual staff of qualitative and quantitative researchers as well as a wide international network of anthropologists, sociologists, ethnographers, and moderators.Our robust toolbox of traditional and innovative research approaches includes the full range of qualitative methodologies: Focus groups, dyads, triads, IDIs, online insights communities and qualitative boards, in-person and mobile ethnographies, and survey research and segmentation. We also deliver best-in-class quantitative research with a team of seasoned analysts, project managers, and data scientists for advanced statistical and forecasting work. And, with our Accelerated Solutions, our clients benefit from a suite of tools to take them through all stages of the innovation or marketing funnel from ideation to activation at a fraction of the time and cost of custom research.We serve clients across a range of industries:Media and entertainmentTelecom and technologySportsGamingConsumer product goodsBeauty/personal careHealth and wellbeingAnimal healthHome improvementAutomotiveUtilitiesRetailGroceryDiningFinancial services/fintechInsuranceTravel and hospitalityToys/dolls/kidsPublishingPublic mediaNonprofitsAnd more