Geo Strategy Partners

Geo Strategy Partners is a full-service market research and go-to-market strategy firm serving clients competing in industrial, business-to-business and technology markets globally since 1992.Because we specialize in business and industrial markets, we bring more to a project that the traditional research firm capabilities of qualitative and quantitative data and insights gathering.  Our research consultants are also experts in formulating go-to-market strategies. As such we take the time to…Understand our clients’ products, services, offerings and/or applications.Determine the size of the opportunity, and more importantly, the sweet spot where our clients can compete and win.Analyze the overall industry structure and competitive dynamics.Map the value chain of the industry and path-to-purchase of the customer decision-makers.Capture Customer paint points, challenges, barriers and constraints.Tap into the Voice of the Customer to determine which value drivers will actually move the sales needle for our client.Test product concepts or conduct product trials.Identify trends and forecast the future trajectory of the market.Make the overall opportunity and competitive landscape transparent so that the strategic alternatives reveal themselves.Provide the blueprint for a go-to-market strategy.Our research and analysis tend to be strategic and answer one or both of the following questions for our clients.How do become more competitive and grow in a given market (new or existing)?How do we best develop and commercialize a new product based on market-driven insights?We are well-suited for projects requiring access to hard-to-reach decision makers, an understanding of technical product applications or complex business models and the ability to analyze the overall market opportunity and competitive landscape. For manufacturers, B2B service firms and technology companies, we are the go-to-firm for go-to-market strategy.Since 1992, leading global brands such as 3M, Alcoa, Ansell, Carhartt, Dow Jones, LG, Kimberly Clark, Mitsubishi, NTT, Rosetta Stone, Schneider Electric, Siemens, Skanska, SKC, Sony, Timken, UL, Visa and others have turned to us for global market insight to support growth and new product development.Our perspective and capabilities are global, and we are particularly suited for multicountry studies with field research capabilities in over 40 countries worldwide. We have offices in the US, Europe, Latin America and Asia.Industries:AerospaceAgricultureAlternative assetsArchitectureAutomotiveBlockchainBuilding materialsCementChemicalsConstructionCrypto currency miningDesktop as a serviceDigital assetsEconomic developmentEducationElectric machineryElectric vehiclesEnergy and alternative energyEngineering/constructionErgonomicsFabricated metal productsFibers and polymersFinance and bankingFire detection and preventionFluid and process controlFood and beverageGovernment/public sectorHealth careHigh techHVACIndustrial hygieneIndustrial machineryInformation technologyInsuranceInstrumentation and controlsInternet of things (IoT)Logistics, shipping and intermodalMachine learningMaterial scienceMedical devicesMiningOil and gasPersonal protection equipmentPharmaceuticalsPlastics and rubberPolyester filmPrimary metalsPrivate equityPulp and paperQuality, and quality associationsRenewable energyRoboticsRotating equipmentSafety, safety equipment and safety associationsSoftware as a service (Saas)Solar manufacturing and installationsTest, analysis and control instrumentsTelecommunicationsTransportation and fleet managementUtilitiesWater and wastewaterWind powerWire and cable