Certus Insights

Certus Insights provides actionable insights through surveys, focus groups, and social listening to help clients understand audiences, explore market opportunities, address reputational challenges, and build effective communications campaigns.Applied Research to Meet Complex Challenges Certus Insights is an industry leader in providing actionable insights through surveys and focus groups for corporate, association, and nonprofit clients to ...Understand audiencesDevelop and test messagesUnderstand perceptions on key issuesIdentify and address brand and reputational challengesBuild effective communications campaignsUnderstand perceptions among members, employees, and stakeholdersOur differentiator: The combination of solid quantitative and qualitative methodologies along with practical, analytical depth.We seamlessly manage all stages of research projects for our clients, allowing them to focus on the bigger picture. We manage …Project scoping, including audience identificationQuestionnaire and discussion guide developmentProgramming, fielding, and recruitmentData analysis, insights, and report developmentOur senior leadership, Andrew Rugg and Ron Faucheux, roll up their sleeves to provide hands-on attention and consulting.An Independent Firm that Works with Organizations Big and Small We are an independent firm that provides customized, hands-on attention and consulting. We have worked with major brands and organizations to solve complex communication challenges.Our roster of well-satisfied clients include:AAMCOAbbott LaboratoriesThe Alzheimer's Association `The American Psychiatric AssociationForbes Tate PartnersInternational Finance Corporate (IFC)Publicis GroupeQorvis CommunicationsThe United Nations High Commission for Refugees (UNHCR)Client feedback:“They came to the table with smart questions that illustrated their understanding of our space and our needs. The results revealed important insights into consumption patterns and changed internal assumptions about the audience. Certus Insights was responsive, transparent, and always available. There were no surprises at any time, and they always met their deadlines.” - Client posted review Expertise in Stakeholder and Elite Audiences We are the industry leaders in recruiting hard-to-reach decision making audiences through cutting-edge recruiting techniques, including our established network of respondent databases, custom recruiting, and online advertising. We specialize in engaging a variety of elite audiences, including:Policy decision makers Policy, defense, health policy, cybersecurity, etc.DC Beltway, State Capitol, Metro areaBusiness decision makersC-SuiteBusiness and purchase decision makersIndustry executives, senior managers and above, etc.Health/medical decision makers Health care professionals,Hospital and health care decision makersConsumer opinion makers Opinion elitesSocial media opinion elitesHousehold purchase decision makersDevelop a go-to-market strategies that maximizes campaign effectiveness to convince and persuade influencers on issues small and large. Powerful Message Development Know the precise words, phrases, and arguments to control the conversation through our message development surveys and focus groups.Certus Insights deploys a comprehensive, multi-modal research process for developing actionable key messages that integrate multiple data sources to provide an empirical basis for finding the right messages to use in a communications campaign.Our message development process allows clients to:Frame their strengthsInoculate against weaknessesAnswer questions and attacksCreate continuityTarget specific audiences. Precise Reputation Measurement and TrackingCertus Insights provides a comprehensive reputation assessment solution that measures a client’s key brand attributes across four analytical tiers of up to 22 individual factors. We provide an overall reputation score and sub-index scores for each individual factor, allowing clients to pinpoint strengths and current weaknesses.Our reputation assessments are:Targetable to specific markets and audiencesMulti-dimensional to provide a comprehensive assessmentMulti-modal to utilize multiple data sourcesTrackable, allowing for trends to be measured over timeActionable with specific strategic and tactical information