Brand Riffs

Brand Riffs is an intentionally small, qualitative marketing research consultancy that thinks BIG.  We deliver thoughtful design and richer insights for better business decisions.How we do thisEach project is lead by a senior research strategist with 20+ years of experience to ensure our clients always get our ‘A Team’. We design thoughtful, custom research in response to each project’s objectives, whether that means creating a unique approach or optimizing conventional methodsOur mastery of qualitative techniques, savvy arsenal of tools, and best-practice field management enables us to intersect with customers at critical points in their experiences where true insights are discovered and the seeds of marketing strategy take rootWe utilize in-person, virtual and online community-based methodologies that best suit the objectives and budget of each initiativeWe challenge conventional wisdom to consider other possibilities yet remain firmly grounded in feasibility to reveal new opportunities for growthWe lead marketing teams through Ideation and Activation workshops to assist in socialization and activation of their research investmentsWe translate the voice of your customer into recommendations that fuel smarter business decisionsWhen we do thisBrand Riffs’ expertise encompasses virtually all checkpoints across the category, brand, and product or service development spectrum, including:Exploratory foundational learningTarget customer deep-divesCustomer journeys, needs and JTBD assessmentsUser / shopper experienceFunctional and emotional brand benefits assessmentsBrand equity, purpose and imagery assessmentsConcept / new product development and optimizationConcept / product fitPositioning distinction development and optimizationMessaging and communications development and optimizationPortfolio architecture development and optimizationPackaging design development and optimizationProduct renovationIdeation and Activation workshopsWhy we do thisWhen our clients succeed, we succeed!   Brand Riffs’ clients spend less time managing research, have more confidence that insights will have business impact, and feel a sense of pride when socializing more strategic and captivating qualitative research deliverables.We get you.  With over 15 years leading Insights on the client side, we understand the reality of the Insights professional.  We’re here to help.  We’ve been there, done that.  Heck, we even designed the t-shirt. Let’s do this!We’d make a good team.  Like you, we are intensely curious, enjoy solving marketing puzzles and love what we do!  Contact us.  It would be an honor to discuss your next project.