Basis Global

Basis Global is an independent insight consultancy with teams in the U.K. and U.S. We work in two areas: brand tracking and consumer intelligence. Most brand trackers hand over a dashboard and walk away. We build the opposite. Every tracker is calibrated to your category through our ACT framework and delivered as the ACTion Brief, a decision document that leads with direction and backs it with data. AI runs as a continuous layer between waves, so shifts surface as they form. Our consumer intelligence practice, Ideas, sits alongside qualitative and quantitative research as a third methodology. It reads real, unprompted consumer voice at scale, the kind you can’t get by asking. Across both, our Integrated Intelligence approach pairs AI-scale discovery with human expertise, with AnswerRocket as our technology partner. Built for complexity. Obsessed with clarity.